Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
August 25Shirley Marschall
August 20Patrik Schwanecke
August 19Mary Kate Huffman
August 11Adam Ortman
Snowflake’s CMO explains why unifying data is the real prerequisite for any company’s AI ambitions.
August 20
All Opinion
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.
June 25
June 23Vanessa Otero
Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet."
June 21
