Marketing
Data
As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.
July 8Chris Brooklier
The results, which The Current got a sneak peek of at Cannes Lions before they are released in the coming weeks, suggest some things both parties can align on: Drop the storytelling, show the numbers and co-create measurement frameworks.
June 24Zac Wang
At Cannes Lions, Rose said she also sees agencies moving away from traditional billing models by tying remuneration to client success.
June 23Zac Wang
