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The Current Report

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Inside the messy but transformational rise of agentic media buying

AI agents are entering media buying, but accountability, governance and measurement are still catching up. 

July 9Chris Brooklier

Image of the Current Reports with a hand cursor balancing a stack of AI stars on the tip titled 'How agentic AI is changing media planning and buying'
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Why BYD is investing in brand building as it aims to become the world’s biggest carmaker

June 17Zac Wang

The Current Report: Why BYD is investing in brand building as it aims to become the world's biggest carmaker.
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How outcomes are reshaping the upfronts

Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?

June 1Chris Brooklier

The Current Report: How outcomes are reshaping the upfronts.
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Why the World Cup is a bridge to the world for Hisense

February 3Chris Brooklier

260120 Current Report Hisense 1200px v1
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How the WNBA’s surge in brand and broadcast deals is fueling a fight for its future

December 3, 2025Chris Brooklier

251202 Current Report Aces 1200px v2
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