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Welcome to The Media Plan, a series of stories where we dive into top brands’ ad budgets to see where the money is flowing — and why.
July 9Zac Wang
AI agents are entering media buying, but accountability, governance and measurement are still catching up.
July 9Chris Brooklier
As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.
July 8Chris Brooklier
Walmart acquired the connected TV ad platform Vibe.co and plans to link it directly with its own commerce media arm, Walmart Connect.
July 8Karsten Weide
Years of navigating economic uncertainty across the region have taught APAC marketers to stay agile during volatile times.
July 7Tharshini Tharma-Asokan
