5 Minutes with
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.
June 25
Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet."
June 21
Unilever’s Amanda Faibis on balancing brand autonomy with scale, leveling up measurement and turning cultural moments into wins.
June 17Chris Brooklier
The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.
June 11
