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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

AI agents are entering media buying, but accountability, governance and measurement are still catching up. 

July 9

There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.

July 6

Unilever’s Amanda Faibis on balancing brand autonomy with scale, leveling up measurement and turning cultural moments into wins.

June 17

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

June 11

Frisbie breaks down AdsWizz’s partnership with Apple, why creators are diving into podcasts and how ad spend through audio hits the next level on this episode of 5 Minutes With.

June 8