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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.

September 3

The CEO of the independent agency thinks agencies need to remember they exist to grow their clients’ businesses. He is enthused about leaders getting back to those roots.

August 27

Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.

August 5

Hightouch co-CEO Tejas Manohar discusses AI’s context problem, one-to-one personalization and why power is consolidating among a handful of AI giants.

July 27

There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.

July 6

EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.

June 25