The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans.
September 2330 mins
J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity, and not AI, is the future of marketing legacy brands like ICEE.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — and why she still thinks publishers has more power than they think.
September 1725 mins
Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 1421 mins
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.
September 927 mins
Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s
BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant.
September 227 mins
BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth.
August 2627 mins
Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.