Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
August 27Max Snow
August 20Patrik Schwanecke
August 19Mary Kate Huffman
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
Human’s Sarah Acker writes that marketing can no longer treat automated traffic as a back-end security issue.
August 18Sarah Acker
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
August 13Ali Manning
August 11Adam Ortman
