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Marketing

The trends, strategies and performance insights shaping how modern brands connect, compete and grow.

As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.

July 8

As retail media networks compete for brand spending, DoorDash is expanding its reach, measurement and activation capabilities across markets.

June 4

The New York Knicks taking on the future face of the league Victor Wembanyama and the San Antonio Spurs is exactly how the NBA, Nike and ABC would have drawn it up.

June 3

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22