Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
As large language models (LLMs) improve, ad leaders across the industry, from holding company giants such as WPP to independents like Monks.
April 7Travis Clark
Marketing British media buyers are preparing for ChatGPT Ads
May 26Chris Stokel-Walker
Marketing How The Times is using AI-generated audiences to reshape media planning
May 21Chris Stokel-Walker
Marketing In India, advertisers searching for outcomes turn to commerce media
May 20Shantanu David
Marketing Why India’s FMCG giants are increasing ad budgets during uncertainty
May 15Shantanu David
Media As upfronts begin, commerce media is set to surpass TV ad spend
May 6John McDermott
