Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
In an op-ed, Tim Brown, co-founder and CEO of Fiducia, writes that advertisers can cut waste and improve performance by optimizing supply in the DSP first, then using SSP curation to scale what works.
October 19
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
August 27Max Snow
August 20Patrik Schwanecke
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
Walmart acquired the connected TV ad platform Vibe.co and plans to link it directly with its own commerce media arm, Walmart Connect.
July 8Karsten Weide
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.
June 25
June 23Vanessa Otero
Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet."
June 21
