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Ali Manning

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Founder, Chalice

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Opinion

Why we regret putting ‘outcomes’ in our tagline

Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.

August 13Ali Manning

A bowl of alphabet soup with the letters o,u,t,c,o,m,e,s, and a cursor floating in the liquid.
Opinion

The real reason the CMO-CFO gap won't close

June 9Ali Manning

Two people stand on opposing cliffs with an AI sparkle in the middle.
Opinion

The Agentic Gap: Why Brand Marketers Aren't Listening

March 31Ali Manning

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