AI
At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
October 7Travis Clark
As AI becomes a new layer of brand discovery, marketing leaders at EMarketer’s Future of Digital Summit argued that brands still need the open internet, and its ecosystem of publishers, earned media and independent voices, to build credibility and trust.
September 17Ilyse Liffreing
Walmart’s surging ad business and new research from Tinuiti show how AI, retail media and value-conscious consumers are reshaping the path to purchase.
August 25Ilyse Liffreing
As AI floods advertising with more creative, marketers are finding that the advantage may lie in making fewer, more distinctive bets — and choosing the right environments for them.
August 18John McDermott
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
