AI in Marketing & Advertising | The Current

Marketing

British media buyers are preparing for ChatGPT Ads

May 26Chris Stokel-Walker

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Video

Women’s sports are a movement, not a moment, says Tinuiti’s Shasta Cafarelli

May 26

Marketing

Why Publicis is betting its agentic chips on LiveRamp

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22Travis Clark

Marketing

What the World Cup reveals about European consumers — and why it matters for global brands

May 21Zac Wang

The Current World Cup Reveals About European Consumers 1200px Square v1

Marketing

How The Times is using AI-generated audiences to reshape media planning

May 21Chris Stokel-Walker