Op-ed
All Op-ed
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
August 25Shirley Marschall
August 20Patrik Schwanecke
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may be the way marketing organizations are structured.
August 19Mary Kate Huffman
Human’s Sarah Acker writes that marketing can no longer treat automated traffic as a back-end security issue.
August 18Sarah Acker
