Op-ed
All Op-ed
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
August 25Shirley Marschall
August 20Patrik Schwanecke
