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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

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From an impression served to a hectare burned: Why sustainability feels like someone else’s problem

August 6

Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.

August 5

The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.

August 5