Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
In an op-ed, Tim Brown, co-founder and CEO of Fiducia, writes that advertisers can cut waste and improve performance by optimizing supply in the DSP first, then using SSP curation to scale what works.
October 19
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
August 27Max Snow
August 20Patrik Schwanecke
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
August 6Shirley Marschall
Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.
August 5
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
August 5Karsten Weide
