The answer to fighting ad fraud goes further than regulators’ proposals
The U.K.’s Ofcom is recommending a public ad library as part of a consultation on new rules for the Online Safety Act 2023.
Rob Leathern
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AI can’t build your brand for you
GumGum CEO Marcus Startzel writes that marketers shouldn’t outsource brand-building to AI and algorithms.
Featured The dog, not the tail: Who really controls the media dollar?
Sir Martin Sorrell
Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
Two former Hershey colleagues swap lessons on communication, leading through change and staying curious.
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
Patrik Schwanecke
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may be the way marketing organizations are structured.
Mary Kate Huffman
