News from the open internet | The Current

News from the open internet

The Latest

Business people pointing at a large screen with a robot hand holding a megaphone emerging from it.

Culture|March 20

‘New world order’: 3 takes on how AI is overhauling advertising

Marketecture Live gathered ad tech experts to dish on how to “thrive in chaos” — part of the chaos being AI.

Pixellated cursor hand tipping forward, with butterflies landing on it.

The Readout|March 20

73% of personal care shoppers say open internet ads sway purchase decisions

Zharmer Hardimon

The Current Podcast: Erica Taylor, VP, CMO, Genentech.

Podcast|March 20

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

Top view of 3 potted plants arranged to look like Scope3 icon on top a browser window nested in leaves.

Marketing Strategy|March 19

Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety

Across the internet

A new alliance

Over a dozen U.K. media organizations have banded together to launch The News Alliance, to encourage advertisers to support quality news.

Building trust

IAB Tech Lab announced Trusted Server, a tool it says will help publishers "regain control of digital advertising" from browsers like Safari and Chrome.

European streaming

German media conglomerate RTL reports "rapidly growing" streaming ad revenue in 2024.

Ad binge

Netflix is launching its in-house ad tech stack, "Netflix Ad Suite", April 1st, according to its VP of advertising Nicolle Pangis.

AI Overviews

Publishers are planning audiences strategies with "reduced search dependency" as Google's AI Overviews affect search referrals.

Big Tech vs EU

The European Commission charged Alphabet with breaking the Digital Markets Act, designed to crack down on digital platforms' allegedly monopolistic practices.

More live sports on horizon

NBCUniversal's ad sales chairman Mark Marshall teased what to expect from the network's upfront, which will mark its 100th anniversary in 2026.

Squeezed spend

Madison & Wall has cut its U.S. ad forecast due to the impact of recent Trump policies.

Battle of the AI's

Perplexity challenges Google Search in ad featuring Squid Game star Lee Jung-jae, shown across major streaming platforms.

U.K. laws

Social platforms are on the hook for massive fines if they fail to stop illegal content, under new digital safety laws starting today.

Opinion

Graph showing Where auto ads drive influence.

61% of car shoppers say CTV ads influenced them to purchase

A recent study explores the role digital media plays in moving auto shoppers along the path to purchase.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

SXSW 2025: AI in the real world, TikTok in limbo and streaming platforms everywhere

Meta ditches fact-checking on its platforms. Marketers weigh in.

Chris Brooklier

LiveRamp CEO: Why connected data beats perfect data

Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety

‘New world order’: 3 takes on how AI is overhauling advertising

Tharshini Tharma-Asokan

Future Media Forum: How appointment TV is supercharging BVOD in Australia

Podcast

Trending

Streaming|March 4
Riding on its Big Game success, Tubi sets its sights on the U.K.
Zac Wang
Streaming|March 3
WBD’s Max wants to be a ‘top 3 streamer’ globally, fueled by live sports and growth in EMEA
Zac Wang
Streaming|February 28
Paramount’s pitch to advertisers: Premium TV like Yellowstone trumps social
Travis Clark
Marketing Strategy|February 26
How news publishers are fighting back against ‘broken’ brand-safety tools
Travis Clark
Marketing Strategy|February 20
Are marketers ready to reimagine the funnel?
Ilyse Liffreing
Streaming|February 18
How the NFL keeps breaking viewership records
Travis Clark