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Readout graph: India's over-the-top (OTT) viewership grew by 13.5% in 2023.
The Readout

Post-pandemic, 34% of people in India — 481 million consumers — are now streaming content

Over-the-top (OTT) users in India are up 13.5% as of the end of 2023; however, the rate of growth seen during the pandemic has since subsided.