The Current

Opinion

Amanda Devito is the CMO of Butler/Till.

The ground shifted: Why independent agencies are the right bet right now

June 3Amanda DeVito

“The decline of the cookie and the increase of focus on first-party data was kind of the tailwind that made the Hightouch vision make sense.”

Kashish Gupta, co-CEO, Hightouch

Opinion

The Trade Desk’s Rob Hazan on the virtues of dynamic ad podding

May 28Damian Fowler

Video

Brands are already asking for ROI on agentic AI, says Croud’s Kris Tait

May 27

Opinion

Kelly Abcarian, Chief Strategy Officer, Matter More Media

Why transparent measurement should reshape where dollars flow

May 14Kelly Abcarian

Marketing

Dream NBA Finals matchup could deliver record audience

June 3Chris Brooklier

The Driving Force

Alberto Horihuela: The contender

June 2Damian Fowler

See you at Cannes Lions 2026!

Follow along for the people, ideas and innovations defining the future of marketing from the Croisette.

Our coverage

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Marketing

Poll Do you agree that LLMs will become essential tools for CTV marketers by 2026?

Marketing Why Publicis is betting its agentic chips on LiveRamp

May 22Travis Clark

Marketing What the World Cup reveals about European consumers — and why it matters for global brands

May 21Zac Wang

Marketing

How The Times is using AI-generated audiences to reshape media planning

May 21Chris Stokel-Walker

Marketing

In India, advertisers searching for outcomes turn to commerce media

May 20Shantanu David

Media

The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

Media TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

Media Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

Media Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

Media Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

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The Big Impression

Podcast 148 Episodes All episodes

Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.

Listen on Apple Podcasts Listen on Spotify

The Build

Podcast 7 Episodes All episodes

A builder‑to‑builder podcast for the founders and engineers shaping the next generation of ad tech infrastructure, hosted by Sincera co‑founders Mike and Ian Meyers.

Listen on Apple Podcasts Listen on Spotify

The readout

80% of Americans both watch and listen to podcasts

As video podcasts grow on Spotify, Netflix and more, a new report sheds light on U.S. audio consumption habits — and why new listeners could mean more ad opportunities.