News from the open internet

The Latest

A race car crosses the finish line on top of a smart tv remote.

Streaming|April 1

How European streamers are finding success amid Netflix’s dominance

ITVX and RTL+ are succeeding in Europe — but is the model replicable by others, and can anyone beat Netflix?

Chris Stokel-Walker

A British crown with an ID scanner scans a person.

Streaming|March 31

BBC Studios is developing its own ID solution as it seeks to woo global advertisers

Zac Wang

The Current Podcast|March 31

Paze and Zelle’s Andrea Gilman on the future of digital payments

A yellow sunflower in a field of black and white flowers in front of a screen.

Opinion|March 28

Helping CTV flourish beyond the silo

Nicole Scaglione

Across the internet

Zuck plays Trump card

Meta CEO is urging Trump to pressure the EU over a law that could hurt its ad business.

X ads

Brands are spending just enough on X to keep Elon Musk happy. But "the idea of a high return on investment is laughable," one media buyer told Financial Times.

NYT v OpenAI

A judge declined OpenAI's bid to dismiss The New York Times' lawsuit over alleged copyright infringement, with a ruling expected "expeditiously."

Next-gen bundling

WBD's Max will offer subscription bundles with France's top newspaper and its top culture magazine, a "global first," according to The Hollywood Reporter.

$397 billion

What Magna Global predicts 2025 ad sales to reach at 4.3% growth, a downgrade from its original 4.9% growth.

Looking for answers

As it fights off AI upstarts, Google's AI Overviews and AI Mode threaten the very publishers that powered its search engine for decades.

Data protection

Online tracking will be a key focus for British regulators this year, AdExchanger reports.

Trump tariffs

Ex-WPP CEO Martin Sorrell thinks tariff uncertainty will make marketers more cautious this year.

Ad tax

India ditches plans to introduce a tax on digital ads, aiming to avoid reciprocal U.S. tariffs.

Pay-or-consent

Meta could introduce an ad-free subscription in the UK, after losing court battle forcing it to stop targeting British woman with personalized ads.

Opinion

Readout graph showing how open internet ads drive higher consideration compared to walled gardens.

The Readout

73% of personal care shoppers say open internet ads sway purchase decisions

New research shows beauty shoppers are turning to independent digital sources for research and recommendations.

For Context: Advertising surrounds us, the marketing funnel.

Video

Damian Fowler

Meta ditches fact-checking on its platforms. Marketers weigh in.

Chris Brooklier

LiveRamp CEO: Why connected data beats perfect data

Zac Wang

BBC Studios is developing its own ID solution as it seeks to woo global advertisers

Travis Clark

Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year

Tharshini Tharma-Asokan

Future Media Forum: How appointment TV is supercharging BVOD in Australia

Podcast

Data Privacy|March 24
E.U. says Google Search violated competition rules in preliminary findings
Zac Wang
Culture|March 20
‘New world order’: 3 takes on how AI is overhauling advertising
Travis Clark
Streaming|March 24
Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?
Nurhuda Syed
Streaming|March 18
British broadcasters relaunch, rebrand and revamp to vie for ad budgets
Zac Wang
Data Privacy|March 24
How DSPs are cleaning up their supply chains
Ilyse Liffreing
Marketing Strategy|March 19
Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety
Zac Wang

The Latest

How European streamers are finding success amid Netflix’s dominance

BBC Studios is developing its own ID solution as it seeks to woo global advertisers

Paze and Zelle’s Andrea Gilman on the future of digital payments

Helping CTV flourish beyond the silo

Opinion

Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year

Helping CTV flourish beyond the silo

Believe it or not, your tech stack isn’t the problem

The retail media boom is here —  how can it scale?

73% of personal care shoppers say open internet ads sway purchase decisions

Video

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Asking for a friend: What is green media?

Writers

Podcast

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand

Trending

E.U. says Google Search violated competition rules in preliminary findings

‘New world order’: 3 takes on how AI is overhauling advertising

Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?

British broadcasters relaunch, rebrand and revamp to vie for ad budgets

How DSPs are cleaning up their supply chains

Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety

How European streamers are finding success amid Netflix’s dominance

BBC Studios is developing its own ID solution as it seeks to woo global advertisers

Paze and Zelle’s Andrea Gilman on the future of digital payments

Helping CTV flourish beyond the silo

Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year

Helping CTV flourish beyond the silo

Believe it or not, your tech stack isn’t the problem

The retail media boom is here — how can it scale?

73% of personal care shoppers say open internet ads sway purchase decisions

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Asking for a friend: What is green media?

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand

E.U. says Google Search violated competition rules in preliminary findings

‘New world order’: 3 takes on how AI is overhauling advertising

Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?

British broadcasters relaunch, rebrand and revamp to vie for ad budgets

How DSPs are cleaning up their supply chains

Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety

The retail media boom is here —  how can it scale?