The Renaissance of Marketing: Part one
Consumer behavioral intelligence could help enterprises train AI, anticipate consumer needs and unlock new sources of growth, writes AJL Advisory Founder and CEO Lou Paskalis.
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Predictive technologies and first-party data give media buyers a way to beat the market, argues Dstillery CEO Michael Beebe.
Michael Beebe
Featured The answer to fighting ad fraud goes further than regulators’ proposals
Rob Leathern
Sir Martin Sorrell
Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
Two former Hershey colleagues swap lessons on communication, leading through change and staying curious.
MLS is hoping for a second soccer surge, 30 years after it was founded following the 1994 World Cup in America. DC United wants to be part of that surge.
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
At Advertising Week NY, it was clear that AI agents are already reshaping the ad industry.
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
