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  • Across the internet:
  • New lawsuit against Paramount: A dozen states are suing to block Paramount Skydance's $110 billion takeover of Warner Bros. Discovery.

  • Big changes ahead: In preliminary findings, EU regulators said they want Meta to remove infinite scroll and video autoplay from Instagram and Facebook, and also change its algorithm to make it less "engagement oriented."

  • New AI models: OpenAI is publicly releasing GPT-5.6 Sol, Terra and Luna.

  • Merging World Cup rights: FIFA will likely to sell Spanish & English packages together for 2030 and 2034 tournament.

  • Sovereign ads: European telcos, retailers, and ad tech companies launch European Media Marketplace, enabling ad buys across a number of major media owners using an array of advertiser-friendly datasets.

  • CMO stars: Forbes released its annual list of the world’s most influential CMOs.

  • Streaming consolidation: Comcast's Sky is set to buy ITV, including the British broadcaster’s streaming unit. 

  • Streaming consolidation: Viu and iQIYI are teaming up on a single streaming subscription across Southeast Asia, pairing the former’s Korean-led catalogue with the latter’s Chinese and local-language slate.

  • Big responsibility: A German regional court ruled that Google is responsible for its AI Overviews, potentially leaving Big Tech firms open to defamation lawsuits.

  • Across the pond: Netflix will host its first UK Upfront later this year, as the company says Netflix Ads reached one in four UK adults in April according to Barb.

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The readout

U.S. sports TV ad spend to increase by more than $5 billion

New data shows that sports TV ad spending across linear and CTV will grow more quickly than the overall TV ad market over the next four years.

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Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?

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