Predictive AI can unlock the true promise of programmatic
Predictive technologies and first-party data give media buyers a way to beat the market, argues Dstillery CEO Michael Beebe.
Michael Beebe
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The U.K.’s Ofcom is recommending a public ad library as part of a consultation on new rules for the Online Safety Act 2023.
Rob Leathern
Featured The dog, not the tail: Who really controls the media dollar?
Sir Martin Sorrell
Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
Two former Hershey colleagues swap lessons on communication, leading through change and staying curious.
MLS is hoping for a second soccer surge, 30 years after it was founded following the 1994 World Cup in America. DC United wants to be part of that surge.
At Advertising Week NY, it was clear that AI agents are already reshaping the ad industry.
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
Patrik Schwanecke
