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At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
Patrik Schwanecke
Mary Kate Huffman
The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.
The Big Impression
Editor and host Ilyse Liffreing uncovers insights and inspiration from leaders at the world's most influential brands.
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
