The Current

Opinion

Time to wake up: Walmart is on a quest to own TV advertising

July 8Karsten Weide

Video

Disney’s Dana McGraw thinks that last-touch attribution misses the full picture

July 6

Video

EMarketer’s Matthias Braun explains why AI search is booming but consumer trust is not

June 25

Podcast

Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

July 8 18 mins

"The creator community is in Cannes to invest in their business as delegates and a central part of the new creative workforce."

Ed Davidson, Vice President & Chief Growth Officer, LIONS

Marketing

Why APAC marketers aren’t cutting budgets despite economic uncertainty

July 7Tharshini Tharma-Asokan

Media

Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Latest News

Marketing Sports TV ad spending in the US to increase by more than $5 billion through 2030

Travis Clark

Marketing Southeast Asia shows why the future of microdramas may depend on advertisers

Tharshini Tharma-Asokan

Innovation The AI Effect, Part 1: The AI commerce war will be fought at checkout

Travis Clark

Innovation What does it take to win a Cannes media Lion? Winners showcased simplicity and scalability

Tharshini Tharma-Asokan

Marketing A visual guide to the UK’s growing DOOH inventory — and how buyers can tap in

Annie La Vespa

Innovation Overheard at Cannes Lions 2026

Ilyse Liffreing

Marketing

Poll Do you agree that LLMs will become essential tools for CTV marketers by 2026?

Marketing Indian brands weigh legal action after court rules against Google in keyword dispute

June 24Shantanu David

Marketing A survey of 1,400 marketing and finance leaders shows what CFOs really want from CMOs

June 24Zac Wang

Marketing

Cindy Rose says WPP agencies stopped using LiveRamp to retain ‘total independence’

June 23Zac Wang

Marketing

As Britain bans social media for teens, marketers brace for a new reality

June 16Zac Wang

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Media

The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

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Podcast The Big Impression

Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.

153 Episodes All episodes

Listen on Apple Podcasts Listen on Spotify

The Build Podcast Cover Concept v10d FINAL 1

Podcast The Build

A builder‑to‑builder podcast for the founders and engineers shaping the next generation of ad tech infrastructure, hosted by Sincera co‑founders Mike and Ian Meyers.

8 Episodes All episodes

Listen on Apple Podcasts Listen on Spotify

The readout

U.S. sports TV ad spend to increase by more than $5 billion

New data shows that sports TV ad spending across linear and CTV will grow more quickly than the overall TV ad market over the next four years.

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Video

How outcomes are reshaping the upfronts

Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?

June 1Chris Brooklier