As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.
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Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
U.S. sports TV ad spend to increase by more than $5 billion
New data shows that sports TV ad spending across linear and CTV will grow more quickly than the overall TV ad market over the next four years.
Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?
Vanessa Otero
