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Four business people wave and applaud while standing on a gold, glittery upward arrow.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

Zac Wang

Streaming

Across the internet

The trillion club

Nvidia was briefly valued as a $1 trillion company on Tuesday thanks to the demand for AI chips.

Free cricket drives views

India's JioCinema broke world record viewing figures when it live-streamed the final of the Indian Premier League cricket tournament, for free.

Deal behind the deal

Comcast is accusing Disney in an arbitration case of stunting the growth of Hulu by not expanding outside of the U.S.

Subway DOOH

New York City subway makes some of its ad inventory available programmatically in metro area stations.

Touchdown

DirecTV struck a deal to continue broadcasting the NFL's Sunday Ticket games in commercial spaces like bars and restaurants, CNBC reports.

DTC to store

Meat delivery startup ButcherBox dives into retail after only being direct-to-consumer for 7 years.

Twitter's fumble

Ron DeSantis' presidential announcement on Twitter was mired in technical glitches.

Getting fit

Peloton launched a new marketing campaign aimed at refreshing its brand, with a focus on its app.

AI podcast ads?

Spotify is reportedly aiming to harness AI to read voice-driven podcast ads, reports B&T.

Destroying search

Bill Gates believes AI could act as a personal assistant in the future, replacing search.

Opinion

The Readout

79 percent of moms to increase online gaming in 2023

Online gaming continues to grow, making it an attractive sector for advertisers. A report from Kantar and The Trade Desk Intelligence finds there is one demographic that is fueling this growth.

Video

Damian Fowler

How a forward market approach could transform CTV advertising

Chris Brooklier

New survey shows 59 percent of marketers’ upfront buys will lean on CTV

Zac Wang

European retailers race to stake their claim on the continent’s media landscape

Emma Shepherd

Thailand’s Y series is capturing hearts and ad dollars in Asia

Travis Clark

CTV and AI dominated conversations at Advertising Week Europe

Podcast

Streaming
Hollywood writers are striking. Here’s what that means for the streaming TV boom
Travis Clark
Streaming
Canada’s biggest broadcasters on the future of CTV
Travis Clark
Office Hours
What the Tech is the open internet?
Damian Fowler
Culture
With the demise of BuzzFeed News, publishers face another moment of reckoning with Big Tech
Damian Fowler

The Latest

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

Thailand’s Y series is capturing hearts and ad dollars in Asia

What the Tech is currency?

CTV and AI dominated conversations at Advertising Week Europe

Opinion

Brands waste millions in media spend every year, but they don’t have to work this way

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

Television has never been better, especially for advertisers

A look back: OpenPath, SPO, and today’s era of supply chain benchmarks

79 percent of moms to increase online gaming in 2023

Video

For Context: The Upfronts

For Context: Advertising during a recession

In Human Terms: Third-party cookies are likely going away, but what happens next?

Asking for a friend: What is a FAST channel?

Writers

Podcast

The Current Podcast: Pereira O’Dell’s Robert Lambrechts

The Current Podcast: Brilliant Earth’s Lisa Perlmutter

The Current Podcast: Sling’s Ajinkya Joglekar

The Current Podcast: Edward Jones’ Tim Rea

Trending

Hollywood writers are striking. Here’s what that means for the streaming TV boom

Canada’s biggest broadcasters on the future of CTV

What the Tech is the open internet?

With the demise of BuzzFeed News, publishers face another moment of reckoning with Big Tech

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

Thailand’s Y series is capturing hearts and ad dollars in Asia

What the Tech is currency?

CTV and AI dominated conversations at Advertising Week Europe

Brands waste millions in media spend every year, but they don’t have to work this way

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

Television has never been better, especially for advertisers

A look back: OpenPath, SPO, and today’s era of supply chain benchmarks

79 percent of moms to increase online gaming in 2023

For Context: The Upfronts

For Context: Advertising during a recession

In Human Terms: Third-party cookies are likely going away, but what happens next?

Asking for a friend: What is a FAST channel?

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The Current Podcast: Pereira O’Dell’s Robert Lambrechts

The Current Podcast: Brilliant Earth’s Lisa Perlmutter

The Current Podcast: Sling’s Ajinkya Joglekar

The Current Podcast: Edward Jones’ Tim Rea

Hollywood writers are striking. Here’s what that means for the streaming TV boom

Canada’s biggest broadcasters on the future of CTV

What the Tech is the open internet?

With the demise of BuzzFeed News, publishers face another moment of reckoning with Big Tech