News from the open internet

The Latest

Why a leading super PAC is going all in on digital this election

Priorities USA made the move after Donald Trump took the 2016 presidency, while using digital channels. Political campaigns are experimenting to help win future elections.

Chris Brooklier

October 10

Live from Advertising Week New York: Google, commerce networks and quality media

Culture|October 9

How NFL and Webtoon cracked marketers’ most elusive target: Gen Z

Travis Clark

The Current Report: October 9, 2024. Advertising Week New York 2024.

Podcast|October 9

Where advertising's largest seismic change in the last decade is coming from

Across the internet

YouTube to CTV

Viral YouTube group Dude Perfect's new CEO explains why TV is a huge focus.

Paypal enters the ad business

The company will launch its own ad network, enabling brands and agencies to run ads across its properties.

OpenAI collabs

OpenAI inks deal with Hearst, marking another major media partnership, according to The Hollywood Reporter.

Deals, deals, deals

Amazon and Apple strike deal to bring Apple TV+ to Prime Video, according to The Hollywood Reporter.

Break-up season?

US weighs Google break-up in landmark antitrust case, the Financial Times reports.

The threat of breakup

Antitrust enforcers are searching for remedies to tackle alleged monopolies in Big Tech and beyond.

VIPs only

CNN quietly rolls out its first subscriber-exclusive content: short-form documentaries, reports The Hollywood Reporter.

Quiet quitting

Microsoft set to shutter its retail media business, Digiday reports.

Freely

BBC and other public UK broadcasters strike Amazon streaming service deal, the Financial Times reports.

Ads in AI Overview

Google began rolling out ads in AI-generated search results, but a spokesperson says they'll only show up if a query has a "commercial angle."

Opinion

Opinion|October 2
Google never cared about privacy
Adam Heimlich
Opinion|October 1
5 minutes with Kroger’s Cara Pratt
Opinion|September 30
Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding
Justin Wohl
Opinion|September 19
Cookies are still here: Keep calm and carry on with these 3 strategies
Blake Williams

Graph showing U.S. sports streaming viewership rising steadily from 2018 to 2017..

The Readout

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

Research reveals encouraging indicators for marketers who consider live sports a primary lever for reaching today’s consumers.

For Context: From Cable to connected TV: Live sports on screen.

Video

Damian Fowler

Beyond the buzz at Cannes Lions, AI becomes the new norm

Chris Brooklier

Why a leading super PAC is going all in on digital this election

Zac Wang

Why retail media’s growth could change retail as you know it

Travis Clark

How NFL and Webtoon cracked marketers’ most elusive target: Gen Z

Podcast

Marketing Strategy|September 26
How marketers can make the most of the long-awaited Fed cut
Lisa Lacy
Marketing Strategy|September 17
The growing appeal of China's Gen Z for marketers
Zac Wang
Political|August 22
Inside political marketers’ strategies to get Democrats elected
Chris Brooklier
Streaming|September 10
Why some U.S. sports teams are launching their own streaming platforms
Travis Clark
Office Hours|August 14
What the Tech are SSOs?
John McDermott
Streaming|September 19
‘The next great user experience’: How streaming is bringing sports leagues closer to fans
Travis Clark

The Latest

Why a leading super PAC is going all in on digital this election

Live from Advertising Week New York: Google, commerce networks and quality media

How NFL and Webtoon cracked marketers’ most elusive target: Gen Z

Where advertising's largest seismic change in the last decade is coming from

Opinion

Google never cared about privacy

5 minutes with Kroger’s Cara Pratt

Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding

Cookies are still here: Keep calm and carry on with these 3 strategies

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

Video

For Context: From cable to connected TV: Live sports on screen

How CBS Sports is bridging the transition between traditional TV and streaming

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Writers

Podcast

How Roku sees the upfront market evolving as deals activate

Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation

What's next after Google's landmark advertising antitrust trial

Reuters and SAS on trusting the brand and publisher relationship

Trending

How marketers can make the most of the long-awaited Fed cut

The growing appeal of China's Gen Z for marketers

Inside political marketers’ strategies to get Democrats elected

Why some U.S. sports teams are launching their own streaming platforms

What the Tech are SSOs?

‘The next great user experience’: How streaming is bringing sports leagues closer to fans

Why a leading super PAC is going all in on digital this election

Live from Advertising Week New York: Google, commerce networks and quality media

How NFL and Webtoon cracked marketers’ most elusive target: Gen Z

Where advertising's largest seismic change in the last decade is coming from

Google never cared about privacy

5 minutes with Kroger’s Cara Pratt

Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding

Cookies are still here: Keep calm and carry on with these 3 strategies

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

For Context: From cable to connected TV: Live sports on screen

How CBS Sports is bridging the transition between traditional TV and streaming

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Subscribe to The Current

How Roku sees the upfront market evolving as deals activate

Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation

What's next after Google's landmark advertising antitrust trial

Reuters and SAS on trusting the brand and publisher relationship

How marketers can make the most of the long-awaited Fed cut

The growing appeal of China's Gen Z for marketers

Inside political marketers’ strategies to get Democrats elected

Why some U.S. sports teams are launching their own streaming platforms

What the Tech are SSOs?

‘The next great user experience’: How streaming is bringing sports leagues closer to fans