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The Latest

A TV showing color bars. A marketer pulls back the bars like a curtain to reveal a bright light from behind the screen.

Streaming|May 16

Upfronts 2025: Live sports and big numbers distract from potential economic pains

Disney, NBCU and even Netflix leaned into sports in upfront pitches to advertisers.

Two hands open a clapboard attached to the top of a connected TV.

Streaming|May 16

Why WBD is bringing back HBO Max — and what it means for ad buyers focused on quality

Chris Brooklier

A hand pulls a zipper closing a play button.

Streaming|May 15

Why U.S. marketers are reallocating social and search spend into CTV

Tharshini Tharma-Asokan

A floating football in a Mickey-shaped spotlight.

Streaming|May 14

Disney touts sports, streaming tech and storytelling at upfront (but mostly sports)

Across the internet

E.U. antitrust

Commission says TikTok is in breach of the bloc's digital advertising rules in preliminary findings.

GARM and a leg

Advertisers being sued by X said that the social platform "disrupted its own business" in a joint motion looking to dismiss the case.

Netflix upfronts

The streamer says it now has 94 million users on its ad-supported plan.

DSP closure

Microsoft will shut down Xandr, betting on “personalized advertising experiences for a conversational and agentic world” instead.

ESPN price tag

Disney's new ESPN streaming service — which will be called simply ESPN — will cost $29.99 per month; an ad-supported bundle with Disney+ and Hulu will be heavily discounted.

AI audiobooks

Audible is giving U.S. book publishers AI tools to voice audiobooks, including for distribution outside the Amazon-owned platform.

Google under fire

Italy's Moltiply Group sues Google in $3 billion claim, alleging abuse of its dominant market position.

Apple divorcing Google?

Apple says searches on Safari dipped for the first time last month, considers sidelining Google while adding the likes of Anthropic and Perplexity to its browser.

British TV

The U.K. is now the world's largest exporter of unscripted TV shows.

Talent wars

OpenAI poaches Instacart CEO to lead major functions within the company, likely with an eye to scaling the monetization of ChatGPT.

Opinion

Chart showing share of TV viewing in the U.S. in Q1 of 2025.

Over 72% of U.S. TV viewing was ad-supported in Q1 this year

Nielsen’s new Ad Supported Gauge breaks down TV viewing in the U.S. that includes advertising.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

NBCUniversal upfront positions Peacock as the live sports streaming leader with NBA deal, new features

Sam’s Club’s Ryan Burns on navigating the future of retail media

Chris Brooklier

Why WBD is bringing back HBO Max — and what it means for ad buyers focused on quality

OMR 2025 takeaways: Marketers weigh in on AI automation, performance marketing, and podcasts

Upfronts 2025: Live sports and big numbers distract from potential economic pains

Tharshini Tharma-Asokan

Why U.S. marketers are reallocating social and search spend into CTV

Podcast

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