Netflix expands its ads measurement suite in a bet on outcomes
The streaming giant is rolling out an enhanced conversion API, pixel, in-DSP measurement with The Trade Desk and Yahoo, and expanded audience targeting and activation as marketers demand proof of performance.
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At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
Patrik Schwanecke
Mary Kate Huffman
The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
