Skip to content

Subscribe

Subscribe

Trending articles

Media

CTV, audio, programmatic and beyond — the channels and strategies reshaping modern media buying.

Marketing

72% of women’s sports fans consume sports content daily

New research reveals where and how the fastest-growing audience in sports engages content.

August 13Zharmer Hardimon

Basketball going into a female symbol-shaped hoop.

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

The Current Newsletter Edition262 Netflix Sports Ambitions Preview Image v1

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Hands holding over-ear headphones with a sound wave form and play button between the ears.

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

The Current Newsletter Edition261 German News Junkies Preview Image v1

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

All Media

Media

The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

The Current World Cup 1200px

Media

TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

The Current Newsletter Edition272 TV Obsessedwith Outcomes 1200px Square v2

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

The Current Newsletter Edition272 Australian Brands Missing AFL Scale 1200px Square v1

Media

Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

The Current Newsletter Edition272 Netflix Upfronts Presentation 1200px Square v1

Media

Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

The Current Newsletter Edition272 WBD Upfronts 1200px v1

1 2 … 66 →

View Description

View Description

Expand video

View Description

Up next

Minimize video

View Description

Up next