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Shirley Marschall

Making Sense of AdTech

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Opinion

The poet is not available for comment: On measurement and the performance of certainty

June 15Shirley Marschall

a bar graph going both ways in the shape of an impossible object behind a grid.

Opinion

On holiday packages and the ad tech stack you didn’t book

May 21Shirley Marschall

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Opinion

Ad tech’s alien (intelligence) invasion: Dazzle first, question later

April 14Shirley Marschall

Opinion

The Trade Desk, Amazon and the question: Who’s the Geisterfahrer?

March 18Shirley Marschall

Opinion

Little boxes and ad tech’s fragmentation paradox

March 11Shirley Marschall

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