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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

Welcome to The Media Plan, a series of stories where we dive into top brands’ ad budgets to see where the money is flowing — and why.

July 9Zac Wang

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Media

Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Photo from ITV conference
Media

Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

A boat with a giant sail with a play button on the sail and a CTV remote.
Media

Telemundo’s World Cup boom signals a shift in US media buying

As Spanish-language media moves into the mainstream, brands are rethinking how they show up during the World Cup.

June 17Chris Brooklier

Yellow graphic of a soccer ball and word bubble over a television
Media

Fox is buying Roku in a deal that could reshape free streaming TV

The deal puts FAST platforms The Roku Channel and Tubi under one umbrella.

June 15Travis Clark

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