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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

The Current World Cup 1200px

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TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

The Current Newsletter Edition272 TV Obsessedwith Outcomes 1200px Square v2

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Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

The Current Newsletter Edition272 Australian Brands Missing AFL Scale 1200px Square v1

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Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

The Current Newsletter Edition272 Netflix Upfronts Presentation 1200px Square v1

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Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

The Current Newsletter Edition272 WBD Upfronts 1200px v1

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