Innovation
Creative
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
EA announced EA Advertising in an effort to shake up its in-game advertising business.Â
July 15Travis Clark
This year’s Cannes Lions winners showed that simple ideas can deliver the biggest impact. The Grand Prix winner was still big and bold though.
June 29Tharshini Tharma-Asokan
