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Innovation

Creative

Innovation

What does it take to win a Cannes media Lion? Winners showcased simplicity and scalability

This year’s Cannes Lions winners showed that simple ideas can deliver the biggest impact. The Grand Prix winner was still big and bold though.

June 29Tharshini Tharma-Asokan

Female lion jumping over a pile of devices, a smartphone, streaming remote, and bluetooth earbuds.

Innovation

Overheard at Cannes Lions 2026

June 26Ilyse Liffreing

Photo of a lion's ear within the silhouette of a pixellated arrow cursor.

Innovation

Could AI spark human creativity? Cannes Lions makes an argument for it.

June 25Zac Wang

Lion statue holding a TV displaying a French beach, with a pixellated cursor pointing through the screen.

Innovation

Can Possible become marketing’s Davos?

April 14Ilyse Liffreing

The Current Newsletter Edition266 Growthof Possible 1200px v1

Innovation

Cannes Lions enters its AI era

February 23Ilyse Liffreing

The Current Newsletter Edition261 Cannes AI 1200px v1

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