The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.
July 19, 202316 mins
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.
July 12, 202319 mins
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.
July 5, 202321 mins
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.
June 28, 202321 mins
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year.
June 21, 202320 mins
We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg.
June 14, 202321 mins
Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.