The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.
January 25, 202321 mins
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that make the consumer journey easier, and the company’s “digital-first ambition.”
January 18, 202319 mins
Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that make the consumer journey easier, and the company’s “digital-first ambition.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.”
January 11, 202317 mins
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
On the season four debut of The Current Podcast, Microsoft's Chief Brand Officer Kathleen Hall describes the emotional connection people have with brands, the biggest challenges for the brand since she started 14 years ago, Microsoft's partnership with Netflix and more.
January 4, 202321 mins
On the season four debut of The Current Podcast, Microsoft's Chief Brand Officer Kathleen Hall describes the emotional connection people have with brands, the biggest challenges for the brand since she started 14 years ago, Microsoft's partnership with Netflix and more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Andrea Brimmer is now nearly 15 years into a career change she says she never expected. Brimmer — who made the move from an advertising agency to Ally Financial in 2008 and has spent the last seven years as the company’s chief marketing and PR officer — says her perspective on getting into the financial sector shifted after this realization:
“The three most important things in your life are your family, your health, and your money,” Brimmer says on The Current Podcast. “And we all work so hard for our money, so if you could be a brand in this space that really puts the customer at the center of everything you do, and really finds ways to get people to think about saving their money in ways that are meaningful to them, that is a really cool opportunity. It’s been more rewarding for me on a personal level than I ever thought it would be.”
Brimmer shares how important it was for Ally Financial to recast the brand with a digital mindset just as the first iPhone launched, how the company differentiates itself from the competition, and the creativity it takes to compete with brands that have more ad dollars to spend.
“When you’re going up against Goliaths from a spend standpoint, and you’re a David, you’ve got to really figure out how to be differentiated. And I think our point of differentiation has come by leaning into the name and the promise of the brand, which is to do it right,” Brimmer says. “We have always adopted this idea of kind of ‘outwit, outlast, outplay,’ and find creative ways to get people to interact with their money.”
August 31, 202218 mins
Andrea Brimmer is now nearly 15 years into a career change she says she never expected. Brimmer — who made the move from an advertising agency to Ally Financial in 2008 and has spent the last seven years as the company’s chief marketing and PR officer — says her perspective on getting into the financial sector shifted after this realization: “The three most important things in your life are your family, your health, and your money,” Brimmer says on The Current Podcast. “And we all work so hard for our money, so if you could be a brand in this space that really puts the customer at the center of everything you do, and really finds ways to get people to think about saving their money in ways that are meaningful to them, that is a really cool opportunity. It’s been more rewarding for me on a personal level than I ever thought it would be.” Brimmer shares how important it was for Ally Financial to recast the brand with a digital mindset just as the first iPhone launched, how the company differentiates itself from the competition, and the creativity it takes to compete with brands that have more ad dollars to spend. “When you’re going up against Goliaths from a spend standpoint, and you’re a David, you’ve got to really figure out how to be differentiated. And I think our point of differentiation has come by leaning into the name and the promise of the brand, which is to do it right,” Brimmer says. “We have always adopted this idea of kind of ‘outwit, outlast, outplay,’ and find creative ways to get people to interact with their money.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
Once taboo, sports betting is now thriving. The ever-growing list of states legalizing sports betting is a big reason for that shift in perception, with companies like DraftKings gaining popularity over the past decade. As one of DraftKings’ first 15 employees, Chief Marketing Officer Stephanie Sherman has seen that transformation happen firsthand.
“It has been quite the journey over the last nearly 10 years,” Sherman says on The Current Podcast. “I have been doing a lot of reflecting in general on our journey as an organization — where we’ve been and where we aspire to go over the coming years. From those early days certainly a lot of things have remained the same, but as we’ve scaled over the years there’s new, fun marketing challenges to solve.”
Sherman breaks down DraftKings’ marketing strategy, as betting legislation is being drafted on both a state and federal level; why its core business is tech, analytics, and data; as well as the main messaging it wants to send its potential players.
“What we think about in our marketing campaigns and what we really want to show up with and bring to life for our players is that fun,” Sherman says, “and that excitement [of] putting something on the line, of having skin in the game.”
August 24, 202221 mins
Once taboo, sports betting is now thriving. The ever-growing list of states legalizing sports betting is a big reason for that shift in perception, with companies like DraftKings gaining popularity over the past decade. As one of DraftKings’ first 15 employees, Chief Marketing Officer Stephanie Sherman has seen that transformation happen firsthand. “It has been quite the journey over the last nearly 10 years,” Sherman says on The Current Podcast. “I have been doing a lot of reflecting in general on our journey as an organization — where we’ve been and where we aspire to go over the coming years. From those early days certainly a lot of things have remained the same, but as we’ve scaled over the years there’s new, fun marketing challenges to solve.” Sherman breaks down DraftKings’ marketing strategy, as betting legislation is being drafted on both a state and federal level; why its core business is tech, analytics, and data; as well as the main messaging it wants to send its potential players. “What we think about in our marketing campaigns and what we really want to show up with and bring to life for our players is that fun,” Sherman says, “and that excitement [of] putting something on the line, of having skin in the game.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.