The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount.
May 3, 202318 mins
Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to financial markets, even though they were thousands of miles from Wall Street.
Edward Jones’ Chief Experience and Marketing Officer Tim Rea, who has a wealth of experience from roles at Office Depot, The Hershey Company, and Proctor and Gamble, shares his advice to young marketers on The Current Podcast.
April 26, 202320 mins
Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to financial markets, even though they were thousands of miles from Wall Street. Edward Jones’ Chief Experience and Marketing Officer Tim Rea, who has a wealth of experience from roles at Office Depot, The Hershey Company, and Proctor and Gamble, shares his advice to young marketers on The Current Podcast. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.
April 19, 202319 mins
Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success.
“People were ready to come back in,” Hoppe says on the season 5 premiere of The Current Podcast. “There’s so much nostalgia with this brand. People remember taking their kids. Kids remember, and now they have children whom they want to take to the Cicis experience.”
Those brand marketing efforts showed instant success, with Cici’s seeing double-digit increases in sales the past two years. Now, just two years after the bankruptcy filing, Hoppe says the company’s next big step is opening more locations to keep giving people the pizza experience they want.
April 12, 202317 mins
After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success. “People were ready to come back in,” Hoppe says on the season 5 premiere of The Current Podcast. “There’s so much nostalgia with this brand. People remember taking their kids. Kids remember, and now they have children whom they want to take to the Cicis experience.” Those brand marketing efforts showed instant success, with Cici’s seeing double-digit increases in sales the past two years. Now, just two years after the bankruptcy filing, Hoppe says the company’s next big step is opening more locations to keep giving people the pizza experience they want. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador.
March 1, 202320 mins
Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.
February 22, 202327 mins
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.