The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success.
“People were ready to come back in,” Hoppe says on the season 5 premiere of The Current Podcast. “There’s so much nostalgia with this brand. People remember taking their kids. Kids remember, and now they have children whom they want to take to the Cicis experience.”
Those brand marketing efforts showed instant success, with Cici’s seeing double-digit increases in sales the past two years. Now, just two years after the bankruptcy filing, Hoppe says the company’s next big step is opening more locations to keep giving people the pizza experience they want.
April 12, 202317 mins
After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success. “People were ready to come back in,” Hoppe says on the season 5 premiere of The Current Podcast. “There’s so much nostalgia with this brand. People remember taking their kids. Kids remember, and now they have children whom they want to take to the Cicis experience.” Those brand marketing efforts showed instant success, with Cici’s seeing double-digit increases in sales the past two years. Now, just two years after the bankruptcy filing, Hoppe says the company’s next big step is opening more locations to keep giving people the pizza experience they want. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador.
March 1, 202320 mins
Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.
February 22, 202327 mins
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success.
February 15, 202328 mins
Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles.
February 8, 202326 mins
Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy.
February 1, 202323 mins
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.