February 1, 202323 mins
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REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.