The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners.
September 29, 202122 mins
Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Doug Milliken joined The Clorox Company in 1987 before “digital” was even a strategy. After 34 years, he’s now the VP of marketing and digital transformation at the company. Milliken has seen Clorox expand and diversify into the global powerhouse it is today, with a portfolio of brands ranging from its namesake bleach to Burt’s Bees to Kingsford charcoal. We sit down with Milliken and ask him what’s the point of capturing first-party data to sell lip balm, as well as why the brand kept spending ad dollars during the pandemic when other companies were hitting pause.
September 22, 202122 mins
Doug Milliken joined The Clorox Company in 1987 before “digital” was even a strategy. After 34 years, he’s now the VP of marketing and digital transformation at the company. Milliken has seen Clorox expand and diversify into the global powerhouse it is today, with a portfolio of brands ranging from its namesake bleach to Burt’s Bees to Kingsford charcoal. We sit down with Milliken and ask him what’s the point of capturing first-party data to sell lip balm, as well as why the brand kept spending ad dollars during the pandemic when other companies were hitting pause. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed.
September 15, 202121 mins
In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.