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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

Opinion

The poet is not available for comment: On measurement and the performance of certainty

June 15Shirley Marschall

a bar graph going both ways in the shape of an impossible object behind a grid.

A newstand with the front made to look like a social media feed on a smartphone as a person walks past it.

Opinion

The cost of treating journalism like content

June 23Vanessa Otero

Two lions walk by beach chairs and a cursor.

Opinion

How to close the value gap in brand-creator partnerships

June 18Ed Davidson

Three adults with AI sparkles for heads sit converse around a dinner table.

Opinion

The digitization of word of mouth

June 18Jordan Rost

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

Sincera co-founder Ian Meyers on scaling at The Trade Desk and being ‘irrationally bullish’ on ad tech

January 27Damian Fowler

Opinion Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

Opinion Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Opinion The Trade Desk’s Rob Hazan on the virtues of dynamic ad podding

May 28Damian Fowler

Opinion Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

April 13Tharshini Tharma-Asokan

Video

VaynerMedia’s Anthony Scarola is betting on a cleaner, greener supply chain

February 3

5 Minutes with Matthias Braun, CEO, EMarketer.

Video

EMarketer’s Matthias Braun explains why AI search is booming but consumer trust is not

June 25

Black and white portrait of Christine Rhea smiling, featured in a “5 Minutes with” interview graphic for The Current.

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Away’s Christine Rhea on why AEO is so urgent now

June 21

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Opinion

A funny thing happened on the way to an advertising conference

June 13, 2024Ian Colley

The Current E174 Ian Colley Op Ed Funny Thing Happened 1200px Square v1

Opinion

Why it’s time to stop paying lip service to privacy

June 12, 2024Brian Lesser

The Current Edition174 Op Ed Brian Lesser Infosum Stop Lip Service To Identity 1200px v1

Opinion

5 Minutes with veteran retail analyst Doug Montgomery

June 6, 2024Zac Wang

The Current Newsletter Edition173 5 Mins With Doug Montgomery Aluma Insights 1200px Square v1

Opinion

The Middle East’s advertising opportunity is as big as its giga projects

June 3, 2024Terry Kane

The Current 172 Op Ed Middle East Terry Kane 1200x1200px v1

Opinion

5 Minutes with Jason Manningham

May 31, 2024Chris Brooklier

The Current Newsletter Edition172 5 Mins With Jason Manningham 1200px Square v1

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