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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

Opinion

The poet is not available for comment: On measurement and the performance of certainty

June 15Shirley Marschall

a bar graph going both ways in the shape of an impossible object behind a grid.

A newstand with the front made to look like a social media feed on a smartphone as a person walks past it.

Opinion

The cost of treating journalism like content

June 23Vanessa Otero

Two lions walk by beach chairs and a cursor.

Opinion

How to close the value gap in brand-creator partnerships

June 18Ed Davidson

Three adults with AI sparkles for heads sit converse around a dinner table.

Opinion

The digitization of word of mouth

June 18Jordan Rost

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

Sincera co-founder Ian Meyers on scaling at The Trade Desk and being ‘irrationally bullish’ on ad tech

January 27Damian Fowler

Opinion Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

Opinion Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Opinion The Trade Desk’s Rob Hazan on the virtues of dynamic ad podding

May 28Damian Fowler

Opinion Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

April 13Tharshini Tharma-Asokan

Video

VaynerMedia’s Anthony Scarola is betting on a cleaner, greener supply chain

February 3

5 Minutes with Matthias Braun, CEO, EMarketer.

Video

EMarketer’s Matthias Braun explains why AI search is booming but consumer trust is not

June 25

Black and white portrait of Christine Rhea smiling, featured in a “5 Minutes with” interview graphic for The Current.

Video

Away’s Christine Rhea on why AEO is so urgent now

June 21

All Opinion

Opinion

Does the death of cookies mean the rebirth of digital media?

July 5, 2024Will McMahon

DAM Final Exports the Current newsletter edition168 oped Will Mc Mahon Deathof Cookies Rebirthof Digital Media 1200px Square v1

Opinion

Progress over perfection: 7 steps to tackle your campaign emissions now

July 2, 2024Zac Selby

The Current Reduce Campaign Emissions 1920px

Video

5 Minutes with PMG's George Popstefanov

June 27, 2024

Opinion

Shutting out high-emitting publishers won’t clear brands’ carbon conscience

June 18, 2024Will Luttrell

The Current edition175 Op Ed Will Luttrell Sustainability 1200px Square v1

Opinion

5 Minutes with retail media powerhouse SMG’s Helen Johnson

June 14, 2024Zac Wang

The Current 174 5 Minutes With Helen Johnson 1200x1200px v2

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