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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

Opinion

August, OOO and the sweater you’re not ready for … yet

As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.

August 25Shirley Marschall

Orange beach towels next to a sweater on sand with a palm tree leaf shadow.
Op-ed
Opinion

The next frontier of brand safety is consumer safety

August 20Patrik Schwanecke

A shopping bag made to look like a lock with a keyhole and key underneath.
Opinion

Retail media’s next competitive advantage is organizational

August 19Mary Kate Huffman

Opinion

In the agentic era, is your traffic driving revenue or risk?

August 18Sarah Acker

Opinion

Why we regret putting ‘outcomes’ in our tagline

August 13Ali Manning

Opinion

The risk of monetizing trust: What AI advertising could get wrong

August 11Adam Ortman

Q&A
Opinion

Beehiiv CEO Tyler Denk: ‘The ad network is going to be the story over the next two years.’

August 11Travis Clark

Beehiive CEO, Tyler Denk.
Opinion

Agoda’s Prashant Kala on why ‘travel intent’ is no longer just for travel brands

July 29Tharshini Tharma-Asokan

Opinion

Visa’s Drew Perry on why economic uncertainty is changing the role of data in ANZ

July 20Tharshini Tharma-Asokan

Opinion

AWS CMO Julia White on using AI agents ‘to become more human’

July 14Ilyse Liffreing

Opinion

Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

5 Minutes with
Video

Companies need a data strategy before an AI strategy, says Snowflake’s Denise Persson

Snowflake’s CMO explains why unifying data is the real prerequisite for any company’s AI ambitions.

August 20

5 Minutes with Denise Persson, CMO, Snowflake.
Opinion

Choose podcast partners based on audience trust, not views, says podcaster Raj Shamani

August 14

Video

Inside the decade-long push to make Las Vegas a sports town

August 7

All Opinion

Opinion

Sound check: Is your omnichannel plan missing a beat?

Why programmatic audio is the strongest bet for closing digital media’s biggest monetization gap.

June 8Charlie Betcher

A cellphone, a TV, and a tablet are lined up continued by varying bars creating a sound wave.
Video

Agentic buying may help audio leapfrog CTV, says AdsWizz’s Anne Frisbie

Frisbie breaks down AdsWizz’s partnership with Apple, why creators are diving into podcasts and how ad spend through audio hits the next level on this episode of 5 Minutes With.

June 8Chris Brooklier

5 Minutes with Anne Frisbie, SVP, Global Business Development Adswizz.
Opinion

AI is transforming advertising. Just not where it matters.

June 4Marcus Startzel

A diamond shape clock is in the background of a group of business people.
Opinion

The ground shifted: Why independent agencies are the right bet right now

June 3Amanda DeVito

A small cursor holding up a pile of gold trophies.
Opinion

Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Hightough co-CEO Kashish Gupta.
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