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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

Opinion

The poet is not available for comment: On measurement and the performance of certainty

June 15Shirley Marschall

a bar graph going both ways in the shape of an impossible object behind a grid.

A newstand with the front made to look like a social media feed on a smartphone as a person walks past it.

Opinion

The cost of treating journalism like content

June 23Vanessa Otero

Two lions walk by beach chairs and a cursor.

Opinion

How to close the value gap in brand-creator partnerships

June 18Ed Davidson

Three adults with AI sparkles for heads sit converse around a dinner table.

Opinion

The digitization of word of mouth

June 18Jordan Rost

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

Sincera co-founder Ian Meyers on scaling at The Trade Desk and being ‘irrationally bullish’ on ad tech

January 27Damian Fowler

Opinion Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

Opinion Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Opinion The Trade Desk’s Rob Hazan on the virtues of dynamic ad podding

May 28Damian Fowler

Opinion Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

April 13Tharshini Tharma-Asokan

Video

VaynerMedia’s Anthony Scarola is betting on a cleaner, greener supply chain

February 3

5 Minutes with Matthias Braun, CEO, EMarketer.

Video

EMarketer’s Matthias Braun explains why AI search is booming but consumer trust is not

June 25

Black and white portrait of Christine Rhea smiling, featured in a “5 Minutes with” interview graphic for The Current.

Video

Away’s Christine Rhea on why AEO is so urgent now

June 21

All Opinion

Opinion

Debunking two of TV advertising’s biggest myths

August 26, 2025Natasha Sinagoga

The Current Edition235 Op Ed TV Ad Myths 1200px Square v4

Opinion

The golden age of social media is over, and smart brands are already moving on

August 20, 2025John Tegner

Opinion

Havas Edge’s Sean Kalub sees a strong scatter market in the face of tariffs

August 19, 2025Chris Brooklier

The Current 234 QA Sean Kalub 1200x1200px v1

Opinion

If you’re only optimizing for Google search, you’re already behind

August 15, 2025Sam Huston

The Current Edition233 Op Ed Sam Huston Future Of Search 1200x1200 v2

Video

Roku’s Lindsay Pullins on how CTV can help close the loop on the customer journey

August 12, 2025

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