Innovation
AI, creativity and emerging ideas transforming how the advertising industry thinks, builds and evolves.
As AI floods advertising with more creative, marketers are finding that the advantage may lie in making fewer, more distinctive bets — and choosing the right environments for them.
August 18John McDermott
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
A profile series exploring the entrepreneurs and innovators reshaping media and technology — told through the details that reveal how they think, not just what they built. In our debut profile, we meet the co-founder and COO of Fubo.
June 2Damian Fowler
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
Five Questions with Cheryl Overton on the strategy behind the campaign
February 16, 2022Damian Fowler
It’s a “critical piece of the puzzle, but not the whole story,” he says.
February 9, 2022Damian Fowler
Kinsa Insights’ real-time health data provides an early warning system for cold, flu, and Covid diagnoses
December 15, 2021Damian Fowler
