Innovation
AI, creativity and emerging ideas transforming how the advertising industry thinks, builds and evolves.
As AI floods advertising with more creative, marketers are finding that the advantage may lie in making fewer, more distinctive bets — and choosing the right environments for them.
August 18John McDermott
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
A profile series exploring the entrepreneurs and innovators reshaping media and technology — told through the details that reveal how they think, not just what they built. In our debut profile, we meet the co-founder and COO of Fubo.
June 2Damian Fowler
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
November 17, 2021Ilyse Liffreing
From Squid Game to Liquid Death’s Tony Hawk collab, here are some Halloween costumes tailored for the advertising and marketing industry
October 21, 2021Ilyse Liffreing
‘Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that impacts traditional communications.’
August 12, 2021Damian Fowler
