News from the open internet | The Current

News from the open internet

The Latest

Magnifying glass containing a clock face and hands, with AI stars as the hourly markers.

Marketing Strategy|November 3

The future of search: How the rise of AI browsers can benefit the open internet

The rise of AI browsers brings more competition to the open internet and opportunities for both brands and publishers. Experts are calling it a shift away from the power dynamics Google has enjoyed to this point.

Ilyse Liffreing

Across the internet

Healthy ad spend

Healthcare and pharma digital ad spending is surging amid potential crackdowns on linear TV, according to EMarketer estimates.

News pubs prevail

A federal judge ruled in favor of a group of news publishers, including USA Today and Daily Mail, that accused Google of monopolizing the digital ad market.

All Access

CNN launched a new subscription streaming app, more than three years after CNN+ was shelved.

Ad location

Apple might start rolling out ads in Maps next year, according to Bloomberg.

EU regulation

Meta could face fine of up to 6% of global revenue after EU says the tech giant failed to adequately police illegal content online.

TID control

Prebid.org confirmed that Transaction IDs remain optional and publisher-controlled, adding a new feature that lets users choose between global or SSP-specific formats.

Regulatory clampdown

Google and Apple will face tougher regulatory scrutiny in the UK on their mobile platforms, after the competition regulator said they had "strategic market status".

Atlas unleashed

OpenAI officially releases Atlas, their ChatGPT-powered browser, competing with Google's Chrome.

'Truly priceless'

Mastercard's Raja Rajamannar steps down and passes the baton to Accenture's Jill Kramer.

Nothing but net

The NBA season started this week, and its new media partners — including NBC and Amazon — are leading to a spike in interest from advertisers.

Graph showing how premium media delivers value to advertisers.

Purchase intent jumps 40% when ads appear in premium media vs. alternatives, new study finds

New research examines the qualities that make media “premium” and why those qualities matter for brands and audiences.

Video

5 Minutes with Kristi Argyilan, Global Head of Advertising, Uber

Kristi Argyilan maps Uber’s next steps for ad growth

Uber’s ad chief dishes on the rideshare company’s customer base, what she’s obsessing over and the ad business’ next path for growth using data.

For Context: The evolution of audio

The Current: From Radio to Spotify: The evolution of audio.

Best Buy Ads’ Lisa Valentino on creating connections with midnight events

Lisa Valentino, President of Best Buy Ads.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Writers

Ilyse Liffreing

The future of search: How the rise of AI browsers can benefit the open internet

Audio’s big moment is now. Are you listening?

Chris Brooklier

NBCU gives behind-the-scenes look at NBA, Peacock strategy

Inside WPP’s new agentic AI platform and what it means for brands

A new agentic AI standard has the ad industry talking. What’s the big deal?

Tharshini Tharma-Asokan

India’s Gen Z spends over half of their digital time outside social platforms

Podcast

Trending

The Readout|August 6
70% of U.S. sports viewers watch via streaming
Travis Clark
Marketing Strategy|August 11
Scale vs. agility: How agencies are battling for AI supremacy
Chris Brooklier
Opinion|August 4
Stop renting your data. Start building with it.
Eric Gronemeyer
Marketing Strategy|July 15
Digital creators are growing beyond social. What does it mean for CTV and audio?
Travis Clark
Streaming|July 31
France is leading Europe’s response to the streaming era
Zac Wang
Marketing Strategy|August 4
AI hires show that agencies are prioritizing data-driven leadership in the ‘new world’
Travis Clark