Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.