As ad-supported streaming expands, cable operators and content owners can help each other succeed.

Disney-Charter deal signals next evolution of linear TV and streaming

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The Hollywood strikes could disrupt the availability of premium inventory in 2024 and cause implications for TV ad buyers.

The Hollywood strikes could disrupt the availability of premium inventory next year. But who stands to lose and gain?

Brands from Ford  to Francesca’s are building brand affinity by drawing on behavioral data to dictate everything from messaging to product creation.

‘Riches in the niches’: How brands from Ford to Francesca’s are using behavioral data to build brand affinity

Tech giants jostle for AI dominance, while advertisers juggle even more channels.

nAI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

AI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

GroupM’s “This Year Next Year” report reveals predicted 10.4 percent surge in connected TV (CTV) and subscription video on demand (SVOD) expenditure. India emerges as a front-runner in the ad revenue boost. 

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

The NFL is leading the way among pro sports leagues in embracing connected TV (CTV) and digital channels to better reach its audience.

How the NFL is charting its future in the digital age

CEO and President of Index Exchange, Andrew Casale, explores OpenPath, SPO, and today’s era of supply chain benchmarks.

A look back: OpenPath, SPO, and today’s era of supply chain benchmarks

President & CEO, Index Exchange

The Trade Desk's General Manager of Data Partnerships, Ben Sylvan, discusses how the largest retailers in the world offer advertising solutions to take the guessing game out of media buying.

Brands waste millions in media spend every year, but they don’t have to work this way

General Manager of Data Partnerships, The Trade Desk

In an op-ed, Brian Lesser, chairman and CEO of InfoSum, discusses why data privacy and identity is a business imperative.

Why data privacy is a business advantage

Chairman and CEO, InfoSum

Chris Feo, SVP sales and partnerships at Experian, on how Google’s PAIR may exchange first-party data, but not in a way that advantages advertisers, consumers, or publishers.

Why Google’s PAIR falls short as an identity solution for the ad industry

SVP sales and partnerships at Experian

What’s driving the push to stream more than just the biggest sports in the world?

Ready to stream cricket matches and catamaran races? Niche sports get in the game

Data can be used now across the marketing spectrum for better targeting and measurement - from branding and awareness, to direct response and performance advertising. Are you using all the available tools?

Campaign measurement: Let’s talk about our observational bias

Executive Director, Partnerships & Business Development, S&P Global Mobility

Mediavine's co-founder and CEO, Eric Hocherger, breaks down the importance of human-generated content in the midst of the generative AI and how ad tech can collectively protect the open internet from becoming a wasteland.

Advertisers can protect us from an ‘internet of blah’

Co-Founder & CEO, Mediavine

Brands and agencies are turning to retail media networks like Target’s Roundel to leverage shopper data and insights behind actual sales

Advertisers go back to school with new retail media options

Jed Dederick, chief client officer at The Trade Desk, explores how artificial intelligence (AI) can be used as a tool for efficiency in collaboration with humans.

Embracing the human touch in the age of AI

Chief Client Officer, The Trade Desk

The Trade Desk CEO Jeff Green on OpenPath and how the open internet ecosystem will keep getting better as long as supply-chain improvements continue.

OpenPath and the state of the supply chain

CEO, Founder & Chairman, The Trade Desk

Explaining the forgotten third category of digital advertising data.

What the Tech is second-party data?

Experian’s Kimberly Gilberti explores ways marketers should go about activating their data, from hygiene practices to addressability.

Data matters more than ever — but it’s all about how you activate it

Chief Product Officer, Experian Marketing Services

SVP, Product Sales and Strategy, Nielsen One

Natalee Geldert, head of brand media at PMG, on how a campaign-based budget can strike the best balance between agility and value when it comes to CTV strategies.

Evolving advertising strategies for the streaming experience

Head of Brand Media, PMG

The best way for marketers to maximize the return on investment media spending is to truly understand consumer behavior.

You are what you buy

Global Solutions President, Circana

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

Co-Founder and CEO, PubMatic

Robert Baruether, SVP of business development at iSpot.tv, breaks down why TV measurement is finally ready for multiple currencies and a new era of innovation.

The way toward better streaming measurement already exists in your smart TV

SVP of Business Development, iSpot.tv

Addressing the weak spots of cookies through authentication so advertisers can disseminate and measure relevant advertising campaigns.

Why is it imperative we replumb the internet?

Chief Strategy Officer, The Trade Desk

First-party data is only becoming more important. LiveRamp CEO Scott Howe shares how data-driven marketers should use the right mix of ingredients in his latest op-ed.

Why first-party data is an increasingly important ingredient for marketers

Chief Executive Officer, LiveRamp

The Trade Desk CRO Tim Sims writes that advertisers are recognizing the data-driven advantages of programmatic CTV for large brand advertisers as comsumers' viewing habits shift.

Television has never been better, especially for advertisers

Chief Revenue Officer, The Trade Desk

As companies increasingly adopt customer intelligence as a priority and tool, first-party data will be the building block that makes this possible.

Helping the ad industry avoid the consumer-trust debt ceiling

SVP of Activations and Addressability, LiveRamp

The Trade Desk’s VP of Inventory Development, Will Doherty, argues that SPO is widely misunderstood within the ad tech world and argues that a better understanding of performance SPO can yield a more efficient marketplace for everyone.

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

VP Inventory Development, The Trade Desk

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Bite-size articles and infographics featuring the latest data every marketer should know.

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Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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How streaming is transforming how we watch television.

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Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

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Programmatic advertising’s granularity and low price volatility entice travel brands.

CTV, first-party data breathe new life into post-pandemic travel advertising

The Current Report breaks down Disney and Charter's new carriage agreement and what this new partnership could mean.

The Current Report: Disney-Charter agreement signals the future of TV

Streamers expand offerings and embrace new strategies to capture younger fans.

Sports streamers adapt strategies to cater to younger audiences’ short attention spans

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 