March Madness is a hot spot for advertisers who want to reach sports enthusiasts, and connected TV (CTV) is an increasingly powerful way to find them.

39 percent of respondents advertising during live sports plan to activate through CTV for March Madness

Twitter

LinkedIn

As the digital ad market evolves to take advantage of premium inventory on streaming platforms, marketers are embracing new real-time models of buying and selling ads across CTV and the open internet.

As upfronts evolve, what’s the true value of a CPM?

Leaders from NBCUniversal, Paramount, Warner Bros. Discovery, Fox, Hershey, and L’Oréal predict the future of connected TV (CTV), measurement, identity, and more at Forward ’23, ahead of this year’s upfronts.

Where is CTV headed? 8 big predictions from media and marketing execs

British retailers are doubling down on retail media in search of profits to win more market share

Marketers can now target Ocado shoppers across the open internet

Australia’s major TV networks are investing more than ever in their connected TV (CTV) platforms. With traditional linear TV viewing declining, advertisers have the chance to reach engaged audiences in a new, more targeted way.

Aussie TV networks eye strategic investments to capture streaming’s audience boom

Chris Feo, SVP sales and partnerships at Experian, on how Google’s PAIR may exchange first-party data, but not in a way that advantages advertisers, consumers, or publishers.

Why Google’s PAIR falls short as an identity solution for the ad industry

SVP sales and partnerships at Experian

Brands and agencies are turning to retail media networks like Target’s Roundel to leverage shopper data and insights behind actual sales

Advertisers go back to school with new retail media options

For advertisers and publishers, the anticompetitive impact accelerated and became pervasive about seven years ago, with the formation of Alphabet and a re-org. This created an incentive to exploit power, for both engineers and salespeople.

Google’s Evolution from Don’t be Evil to Win at All Costs

Google’s evolution from “don’t be evil” to “win at all costs”

CEO, Founder & Chairman, The Trade Desk

How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent

What the Tech is SPO?

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

Co-Founder and CEO, PubMatic

First-party data is only becoming more important. LiveRamp CEO Scott Howe shares how data-driven marketers should use the right mix of ingredients in his latest op-ed.

Why first-party data is an increasingly important ingredient for marketers

Chief Executive Officer, LiveRamp

Writers

How streaming is transforming how we watch television.

Streaming

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Culture

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Discover how top brands are getting granular with measurement and ROI across the marketing funnel.

Retail

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Not Found

Office Hours

Jeff Green

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)