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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

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Monks’ Bryan Sherman on busting media silos and coveting consumer touchpoints

December 18, 2024

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For Context: Evolution of the marketing funnel

December 17, 2024

The Current For Context Funnel 1200px v1

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The Shipyard’s Lance Porigow on measuring brand love without getting lost in data

December 12, 2024

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Walgreens’ Caroline Liu on how retail data demystifies the customer experience

December 5, 2024

Updated STILL 1200px 5 Min With Caroline Liu

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Starcom’s Michael Epstein on brand-building and the tyranny of relentless optimization

November 27, 2024

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