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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

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Companies need a data strategy before an AI strategy, says Snowflake’s Denise Persson

Snowflake’s CMO explains why unifying data is the real prerequisite for any company’s AI ambitions.

August 20

5 Minutes with Denise Persson, CMO, Snowflake.
For Context
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For Context: The media’s fight to reclaim journalism from Big Tech

February 2

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For Context: Antitrust laws and the new monopoly game

November 6, 2025

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For Context: The evolution of audio

June 10, 2025

5 Minutes with
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Inside the decade-long push to make Las Vegas a sports town

August 7

5 Minutes with Michon Martin, CEO, R&R partners.
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Let data inform you, not overrun you, says WPP Media’s Louise Martell

August 5

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AI can execute, but doesn’t have taste, says Hightouch’s Tejas Manohar

July 27

The Current Report
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Inside the messy but transformational rise of agentic media buying

AI agents are entering media buying, but accountability, governance and measurement are still catching up. 

July 9Chris Brooklier

Image of the Current Reports with a hand cursor balancing a stack of AI stars on the tip titled 'How agentic AI is changing media planning and buying'
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Why BYD is investing in brand building as it aims to become the world’s biggest carmaker

June 17Zac Wang

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How outcomes are reshaping the upfronts

June 1Chris Brooklier

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Small Business

February 24, 2021

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