Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
In an op-ed, Tim Brown, co-founder and CEO of Fiducia, writes that advertisers can cut waste and improve performance by optimizing supply in the DSP first, then using SSP curation to scale what works.
October 19Tim Brown
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
August 27Max Snow
August 20Patrik Schwanecke
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
For the first time ever, Americans 50 to 64 years old claimed a larger share of streaming time than those aged 35 to 49 years old, according to Nielsen.
November 16, 2022Chris Brooklier
October 12, 2022Chris Brooklier
