Innovation
AI, creativity and emerging ideas transforming how the advertising industry thinks, builds and evolves.
At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
October 7Travis Clark
As AI becomes a new layer of brand discovery, marketing leaders at EMarketer’s Future of Digital Summit argued that brands still need the open internet, and its ecosystem of publishers, earned media and independent voices, to build credibility and trust.
September 17Ilyse Liffreing
A profile series exploring the entrepreneurs and innovators reshaping media and technology — told through the details that reveal how they think, not just what they built. In our debut profile, we meet the co-founder and COO of Fubo.
June 2Damian Fowler
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
Young consumers are increasingly making their cultural interests a major part of their identity while their preference for authenticity and skepticism of AI intensifies.
June 24Travis Clark
With tech giants spending billions of dollars a year on AI research and development, DEPT believes the future for agencies isn’t building proprietary AI platforms. It’s charting a new path.
June 22Chris Brooklier
Big Tech could face yet another regulatory battle, this time in India.
June 8Shantanu David
The Tech Lab’s Anthony Katsur says that standardization is a ‘guardrail’ for agentic advertising.
May 29Travis Clark
