Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
August 24
February 9
January 9
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
Explaining the next revolution in digital media.
February 9, 2022John McDermott
Explaining digital media’s cookie-less future.
January 19, 2022John McDermott
How shoppable ads shrink the distance between impression and conversion.
January 6, 2022John McDermott
A break down of what we mean by closing the loop.
November 23, 2021John McDermott
The ACCC chair wants to align new rules with international partners
September 29, 2021George P. Slefo
