Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
August 24
February 9
January 9
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
Upfronts season is long done, but when it comes to baffling TV terms, you’re not out of the woods yet.
September 16, 2021John McDermott
Breaking down the ultimate ad measurement tool: Return on ad spend.
August 19, 2021John McDermott
Attribution determines who gets the credit for an effective ad campaign.
August 5, 2021John McDermott
The words “data activation” get thrown around a lot in advertising, but what exactly do they mean? We explain — in plain English — in our latest edition of What the Tech?
July 22, 2021John McDermott
July 8, 2021John McDermott
