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Ad Tech

The platforms, policies and innovations driving the next era of ad tech and digital advertising.

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What the Tech is marketing efficiency ratio (MER)?

August 28, 2025John McDermott

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Curling, crawling and selling the movie

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The Current Crawler Hero Art 1920x1080 Blue Preview Image v1b 1 1
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Reading the tea leaves at CES

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Slop, the open internet, agentic bits and bobs

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The trades (almost) wake up to premium media

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What the Tech is attribution modeling?

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