Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
August 24
February 9
January 9
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
Explaining what CDPs are and why they will play a huge role in digital marketing as cookies become obsolete.
April 6, 2022John McDermott
Making sense of the alphabet soup of digital television.
March 16, 2022John McDermott
Explaining one of the most powerful and pervasive techniques in digital marketing.
March 9, 2022John McDermott
How CTV can help marketers achieve their incrementality goals.
March 2, 2022John McDermott
Explaining the most exciting two weeks in the advertising industry.
February 23, 2022John McDermott
