As EA Advertising puts gaming back on marketers’ radar, industry leaders say outdated perceptions of gaming audiences remain the biggest barrier to investment.
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Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
72% of women’s sports fans consume sports content daily
New research reveals where and how the fastest-growing audience in sports engages content.
Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?
