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FAST vs. Netflix: Older viewers choose free streaming, advertisers follow

At CIMM West 2025, FAST streaming platforms surged in popularity — especially among viewers 50 and older — now rivaling Netflix in viewership and matching paid streamers in ad attention.

Chris Brooklier

Across the internet

U.K. M&A

Comcast's Sky is in preliminary talks to acquire ITV's media and entertainment arm, which includes streamer ITVX.

Meta's fortune on scams

Meta internally projected it would earn about 10% of its overall annual revenue ($16 billion) from running ads for scams and banned goods, a Reuters investigation revealed.

Searching for remedies

Google proposal for U.S. search remedies could slow AI competition, OpenAI says.

Healthy ad spend

Healthcare and pharma digital ad spending is surging amid potential crackdowns on linear TV, according to EMarketer estimates.

News pubs prevail

A federal judge ruled in favor of a group of news publishers, including USA Today and Daily Mail, that accused Google of monopolizing the digital ad market.

All Access

CNN launched a new subscription streaming app, more than three years after CNN+ was shelved.

Ad location

Apple might start rolling out ads in Maps next year, according to Bloomberg.

EU regulation

Meta could face fine of up to 6% of global revenue after EU says the tech giant failed to adequately police illegal content online.

TID control

Prebid.org confirmed that Transaction IDs remain optional and publisher-controlled, adding a new feature that lets users choose between global or SSP-specific formats.

Regulatory clampdown

Google and Apple will face tougher regulatory scrutiny in the UK on their mobile platforms, after the competition regulator said they had "strategic market status".

Opinion

Graph showing Gen Z weekly digital time spent with media.

The Readout

India’s Gen Z spends over half of their digital time outside social platforms

New research shows India’s Gen Z is spending over half their digital time on OTT, streaming and podcasts and raising the bar for authentic, values-driven advertising.