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Lyft Ads' Shane Dwyer on turning Xfinity’s Super Bowl spot into an omnichannel brand experience
The Big Impression

Lyft Ads' Shane Dwyer on turning Xfinity’s Super Bowl spot into an omnichannel brand experience

Lyft Ads’ Shane Dwyer discusses how the company partnered with Xfinity to extend its first Super Bowl ad into an omnichannel experience, blending in-app media, experiential activations and creative storytelling to drive brand impact.

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November 928 mins

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Lyft Ads VP of Advertiser Solutions Shane Dwyer joins The Big Impression podcast to break down how the partnership brought Xfinity’s Jurassic Park-themed campaign to life across the Lyft app and San Francisco streets, driving lifts in brand favorability, consideration and ad recall.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/


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