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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

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Inside the messy but transformational rise of agentic media buying

AI agents are entering media buying, but accountability, governance and measurement are still catching up. 

July 9Chris Brooklier

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For Context
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For Context: The media’s fight to reclaim journalism from Big Tech

February 2

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For Context: Antitrust laws and the new monopoly game

November 6, 2025

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For Context: The evolution of audio

June 10, 2025

5 Minutes with
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Disney’s Dana McGraw thinks that last-touch attribution misses the full picture

There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.

July 6

5 Minutes with Dana McGraw, Disney.
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EMarketer’s Matthias Braun explains why AI search is booming but consumer trust is not

June 25

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Away’s Christine Rhea on why AEO is so urgent now

June 21

The Current Report
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Why BYD is investing in brand building as it aims to become the world’s biggest carmaker

June 17Zac Wang

The Current Report: Why BYD is investing in brand building as it aims to become the world's biggest carmaker.
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How outcomes are reshaping the upfronts

June 1Chris Brooklier

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Why the World Cup is a bridge to the world for Hisense

February 3Chris Brooklier

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Small Business

February 24, 2021

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