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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.

September 3

The CEO of the independent agency thinks agencies need to remember they exist to grow their clients’ businesses. He is enthused about leaders getting back to those roots.

August 27

Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet."

June 21

Unilever’s Amanda Faibis on balancing brand autonomy with scale, leveling up measurement and turning cultural moments into wins.

June 17

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

June 11

Frisbie breaks down AdsWizz’s partnership with Apple, why creators are diving into podcasts and how ad spend through audio hits the next level on this episode of 5 Minutes With.

June 8