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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

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Companies need a data strategy before an AI strategy, says Snowflake’s Denise Persson

Snowflake’s CMO explains why unifying data is the real prerequisite for any company’s AI ambitions.

August 20

5 Minutes with Denise Persson, CMO, Snowflake.
For Context
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For Context: The media’s fight to reclaim journalism from Big Tech

February 2

The Current Newsletter Edition256 For Context Media Reclaimthe News 1920x1080px Featured Image v1
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For Context: Antitrust laws and the new monopoly game

November 6, 2025

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For Context: The evolution of audio

June 10, 2025

5 Minutes with
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Inside the decade-long push to make Las Vegas a sports town

August 7

5 Minutes with Michon Martin, CEO, R&R partners.
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Let data inform you, not overrun you, says WPP Media’s Louise Martell

August 5

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AI can execute, but doesn’t have taste, says Hightouch’s Tejas Manohar

July 27

The Current Report
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Inside the messy but transformational rise of agentic media buying

AI agents are entering media buying, but accountability, governance and measurement are still catching up. 

July 9Chris Brooklier

Image of the Current Reports with a hand cursor balancing a stack of AI stars on the tip titled 'How agentic AI is changing media planning and buying'
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Why BYD is investing in brand building as it aims to become the world’s biggest carmaker

June 17Zac Wang

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How outcomes are reshaping the upfronts

June 1Chris Brooklier

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Marketers need to fundamentally rethink AI bot traffic, says Human’s Sarah Acker

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

June 11

5 Minutes with Sarah Acker, SVP, Global Head of Marketing, Human Security.
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Agentic buying may help audio leapfrog CTV, says AdsWizz’s Anne Frisbie

Frisbie breaks down AdsWizz’s partnership with Apple, why creators are diving into podcasts and how ad spend through audio hits the next level on this episode of 5 Minutes With.

June 8Chris Brooklier

5 Minutes with Anne Frisbie, SVP, Global Business Development Adswizz.
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Brands are already asking for ROI on agentic AI, says Croud’s Kris Tait

May 27

5 Minutes with Kris Tait, Chief Business Officer, Croud.
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Women’s sports are a movement, not a moment, says Tinuiti’s Shasta Cafarelli

May 26

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JPMorgan Chase’s Ozzie Solares on the tension between AI hype and reality

May 18

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