An FAQ guide on cryptocurrency including what it is, how it's measured and how marketers can use it as a measurement of value.

What the Tech is currency?

What podding means and why it benefits publishers, the advertisers, and demand-side platforms.

What the Tech is podding?

A definition of the open internet and how it differs from walled gardens, and what it means for advertisers looking for more control over their ad campaigns.

What the Tech is the open internet?

We explain the differences between deterministic and probabilistic data and why today’s identifiers lean on the latter.

What the Tech is deterministic vs. probabilistic data?

We break down several forms of programmatic advertising deals, including PG, PMP, and real-time bidding

What the Tech are PG vs. PMP deals?

What is a walled garden? Walled gardens like Google, Facebook, and Amazon account for the majority of revenue in the digital advertising market. We explain how walled gardens operate differently than the open internet.

What the Tech are walled gardens?

How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent

What the Tech is SPO?

Explaining what data clean rooms are and why they’re all the rage

What the Tech are clean rooms?

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

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Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

How streaming is transforming how we watch television.

Streaming

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Clean rooms are a hot topic, but U.S. brands need to make sure they have certain practices in place before jumping into the trend.

What every brand needs to know before jumping into clean rooms

Advertisers are turning to identity solutions such as Unified ID 2.0 (UID2) as global media companies like Disney open their platforms to advertisers, and are seeing significant improvements in targeting quality.

How UID2 helped Unilever find its audience across Disney 12 times more effectively than traditional identifiers

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

The new DMA law introduces new data-sharing obligations that are meant to enhance the competitiveness of the market, while the new DSA law tackles illegal content.

How new EU data laws will impact marketers

FuboTV credits the immense growth it has seen recently to UID2

FuboTV boosts ad revenue thanks, in part, to Unified ID 2.0

Procter & Gamble is the latest to express its support of Unified ID 2.0

P&G joins others in supporting Unified ID 2.0 to help improve the consumer ad experience

The demand-side platform announces support for UID2

MediaMath Chief Partnerships Officer on UID2 and the future of internet identity

Macy’s believes its new self-service advertising tool will attract non-endemic brands to retail media and CTV.

Macy’s expanded retail media strategy is calling all brands

Long known as the factories of the world, many Chinese brands have grown in sophistication in recent years – and so has their marketing.

How Chinese brands are adapting their marketing as they hunt for growth overseas

British retailers are doubling down on retail media in search of profits to win more market share

Marketers can now target Ocado shoppers across the open internet

Advertisers looking to tap into the next engine of advertising growth would do well to keep an eye on European retailers as they race to capture the spoils of the retail media acceleration.

European retailers race to stake their claim on the continent’s media landscape

Walmart finds success in the metaverse with Walmart Land on Roblox. Walmart is the latest major retailer to work with Roblox to create immersive experiences for the gaming platform.

Walmart finds success with Walmart Land on Roblox 

With retail media on the rise, brands should consider doubling down on the category with the aim to meet consumers where they are shopping, gain incremental reach from first-party data, and get the chance to act quickly in a fast-growing category.

Here’s why marketers should double down on retail media in 2023

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

Coca-Cola bubbles over with retail media gains 

Retail media could be a bright spot for advertisers faced with soaring inflation and a looming recession — and Tesco shows retailers are just getting started.

Tesco pushes further into retail media as British retailers bet the cart on digital advertising’s third wave

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand on The Current Podcast.

The Current Podcast: Gymshark’s Noel Mack

Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe.

The Current Podcast: Uber’s Lee Walsh

Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.

The Current Podcast: Pereira O’Dell’s Robert Lambrechts

The jewelry company’s SVP of marketing and e-commerce goes into why the brand is such a hit with Gen Z, prioritizing sustainability and diamonds on the blockchain.

The Current Podcast: Brilliant Earth’s Lisa Perlmutter

Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount.

The Current Podcast: Sling’s Ajinkya Joglekar

Edward Jones’ Chief Experience, Brand, and Marketing Officer Tim Rea talks about brand purpose and how to craft a national vs. local marketing strategy.

The Current Podcast: Edward Jones’ Tim Rea

Kroger SVP of Retail Media Cara Pratt talks about why retail media is the new darling of digital advertising and how to offer value to shoppers hit by inflation.

The Current Podcast: Kroger’s Cara Pratt

Stephanie Hoppe, chief marketing officer of Cicis Pizza, joins The Current Podcast to talk about reviving the company’s brand image and getting into TikTok.

The Current Podcast: Cicis Pizza’s Stephanie Hoppe

LinkedIn

Emma Shepherd

VP Inventory Development, The Trade Desk

Will Doherty

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

Everything digital marketers need to know to make their jobs easier.

Office Hours

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings