Explaining the forgotten third category of digital advertising data.

What the Tech is second-party data?

Custom algorithms are one of the most valuable AI applications in digital advertising. Here, we break down how they work, their uses, and why they provide so much value to marketers.

What the Tech are custom algorithms?

Retail media has grown to include brands and products that online retailers don't sell themselves. We break down the difference between non-endemic and endemic brands.

What the Tech are endemic and non-endemic brands in retail media?

Like doomsday preppers hoarding canned goods for the apocalypse, brands prepare for life after cookies.

What the Tech are brands doing about the end of cookies?

What the tech is authentication? And why it's so important for marketers.

What the tech is authentication?

How is measurement conducted in each channel and how does it help brands optimize their campaigns and make the most of their advertising budgets.

What the Tech is TV measurement vs. retail media measurement

What the Tech is TV measurement, as opposed to retail media measurement?

An FAQ guide on cryptocurrency including what it is, how it's measured and how marketers can use it as a measurement of value.

What the Tech is currency?

What podding means and why it benefits publishers, the advertisers, and demand-side platforms.

What the Tech is podding?

Everything digital marketers need to know to make their jobs easier.

Office Hours

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 