Media Buying Strategies & CTV Advertising | The Current

Marketing

Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots

Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.

September 14

CTV

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

Media Are streaming platforms trying to be more like YouTube? Not exactly.

September 9Travis Clark

Media Streaming passes linear TV in upfront dollars for the first time

August 31Chris Brooklier

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Audio

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

July 9Zac Wang

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

All Media

Media

How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event.

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.

Media

Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

A soccer ball kicked out of a TV through the European Union stars

Media

The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

Media

TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

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