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Media

CTV, audio, programmatic and beyond — the channels and strategies reshaping modern media buying.

Marketing

The Driving Force: Michael Kassan is still working the room

The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.

October 5Damian Fowler

Michael Kassan standing on a beach

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

The Current Newsletter Edition262 Netflix Sports Ambitions Preview Image v1

Media What’s next for Telemundo’s soccer plans after its World Cup victory

September 29Chris Brooklier

Media CTV dominates the sports fandom ‘life cycle,’ but podcasts and news are also in the mix

September 22Travis Clark

Media Are streaming platforms trying to be more like YouTube? Not exactly.

September 9Travis Clark

Chris Brooklier 162px v1

Media Streaming passes linear TV in upfront dollars for the first time

August 31Chris Brooklier

Media

Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

The thinker statue wearing headphones looking down at cellphone with a waveform on it.

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Travis Clark 162px Greyscale v2

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

The Current Newsletter Edition261 German News Junkies Preview Image v1

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Chris Brooklier 162px v1

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

All Media

Media

TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

The Current Newsletter Edition272 TV Obsessedwith Outcomes 1200px Square v2

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

The Current Newsletter Edition272 Australian Brands Missing AFL Scale 1200px Square v1

Media

Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

The Current Newsletter Edition272 Netflix Upfronts Presentation 1200px Square v1

Media

Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

The Current Newsletter Edition272 WBD Upfronts 1200px v1

Media

Upfronts 2026: Agentic, outcomes and fandom are this year's buzzwords

May 13Travis Clark

The Current Newsletter Edition272 Upfronts2026 1200px v1

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