Media Buying Strategies & CTV Advertising | The Current

Marketing

How brands can turn passive audiences into fandoms, according to The Sims, Oreo and more

At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.

October 7Travis Clark

CTV

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

Media What’s next for Telemundo’s soccer plans after its World Cup victory

September 29Chris Brooklier

Media CTV dominates the sports fandom ‘life cycle,’ but podcasts and news are also in the mix

September 22Travis Clark

Media Are streaming platforms trying to be more like YouTube? Not exactly.

September 9Travis Clark

Media Streaming passes linear TV in upfront dollars for the first time

August 31Chris Brooklier

Audio

Media

Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

July 9Zac Wang

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

All Media

Media

TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

Media

Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

Media

Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

Media

Upfronts 2026: Agentic, outcomes and fandom are this year's buzzwords

May 13Travis Clark

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