The evolution of streaming and the rise of AI were the hottest topics from one of the ad industry’s biggest week.

CTV and AI dominated conversations at Advertising Week Europe

Impacted by the WGA writers’ strike, this year’s upfronts are a less-than-glitzy affair, but behind the scenes, the deal-making is changing to accommodate the new realities of the connected TV streaming marketplace.

This year’s upfronts were already in flux. Then came the writers’ strike

This year’s upfronts were already in flux. Then came the writers’ strike.

The king’s coronation marks a change in British culture and media as streaming and social media take authority.

Streaming the crown: How British media and advertising has evolved since the last coronation

Following BuzzFeed News’ demise, news publishers are looking for a sustainable way to fund journalism, allowing it to flourish in a more equitable partnership with Big Tech platforms who often act as de facto gatekeepers to news content.

With the demise of BuzzFeed News, publishers face another moment of reckoning with Big Tech

Publishers are uncertain about the impact that AI-driven chatbots, like ChatGPT from OpenAI, have on the industry. While they may offer customized experiences and data-based insights, publishers acknowledge that this technology has limitations.

Publishers fear ChatGPT will ‘undermine the media industry entirely’

Celebrating International Women's Day 2023: 56global industry leaders discuss their careers, challenges, and changes

International Women's Day: Careers, challenges, and changes

Beer brands like Coors Light and Bud Light are coming in strong to advertise at this year’s football showdown, as Netflix integrates with other brands.

Big Game ad trends in 2023: Beer brands bubble up and cross-branding wins

Some European brands are adapting their advertising to cater to new generations — and winning fans and sales in the process.

Situationships and solitude: How brands are advertising for Europe’s changing dating culture

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

A spotlight on leaders from across the advertising industry

Leaders

Addressing the weak spots of cookies through authentication so advertisers can disseminate and measure relevant advertising campaigns.

Why is it imperative we replumb the internet?

For advertisers and publishers, the anticompetitive impact accelerated and became pervasive about seven years ago, with the formation of Alphabet and a re-org. This created an incentive to exploit power, for both engineers and salespeople.

Google’s Evolution from Don’t be Evil to Win at All Costs

Google’s evolution from “don’t be evil” to “win at all costs”

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

What is a walled garden? Walled gardens like Google, Facebook, and Amazon account for the majority of revenue in the digital advertising market. We explain how walled gardens operate differently than the open internet.

What the Tech are walled gardens?

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

How The Trade Desk helps build a more transparent and more efficient internet

What the Tech is OpenPath?

Digital advertising is stuffed full with esoteric verbiage. The Current is making it more digestible.

What the Tech are DSPs, SSPs, and DMPs?

LinkedIn

Emma Shepherd

CEO, Founder & Chairman, The Trade Desk

Jeff Green

S4 Capital’s executive chairman, Sir Martin Sorrell, shares predictions on AI, the 5 biggest economies of 2050, and the shift to CTV as linear declines, during the Cannes in Cairns event in Australia.

Sir Martin Sorrell talks AI, CTV, and economies to watch at the Cannes in Cairns event in Australia

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 