There are millions of small businesses in the U.S., but many of them may need help navigating advertising on the open internet.

The open internet is open for (small) business

Australia’s major media giants share their latest advertising initiatives, products, and partnerships at their upfront presentations as they gear up for 2024 and beyond.

Shoppable TV, retail media partnerships, and ad tiers dominated this year's upfronts season Down Under

Marketers need to understand the cultural, economic, and social dynamics of Chinese Gen Zers if they want to attract one of the wealthiest consumers in the world.

China’s Gen Zers are poised to become the most affluent generation in world history. Here’s how to reach them.

The rise of retail media was a major topic at Advertising Week NY, including how its first-party data can help transform advertising strategies.

Is retail media becoming just ‘media’?

Generative AI was top of mind for ad industry professionals at this year’s Advertising Week NY.

The link between AI and CTV, Netflix’s bid for live sports, and more from Advertising Week NY

Gen Zers are adept at saving and budgeting, but they also want to splurge on experiences like travel and concerts with a YOLO mindset.

YOLO spending, dupes, and wealth hacking: Behind the Gen Z money mentality

Marketers can learn valuable lessons from pop icon Taylor Swift, including how to connect directly with audiences and glean insights from data.

The Taylor Swift school of marketing

The popularity of Starbucks’ Pumpkin Spice Latte has created its own “season” on the marketing calendar, inspiring other brands to launch their own seasonal products — and earlier than ever.

At 20, the Pumpkin Spice Latte is still influencing brand calendars

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

EVP of Business Development, iSpot.tv

Robert Bareuther

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 