The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
At more than 160 years old, Anheuser-Busch — parent company to more than 100 brands including international linchpins like Budweiser, Bud Light and Stella Artois— has a sizable hold on the beer market and yet still innovates, building out its e-commerce initiatives and brand portfolio in recent years into categories like craft beer, seltzer, and canned wines. The company’s adaptability to the ever-changing market and consumer trends extends to its advertising strategy. This week, we speak with Paolo Provinciali, VP of media and data at Anheuser-Busch, about reaching new consumers through digital channels like connected TV and how the brand is prioritizing data to connect with the consumer in relevant ways.
January 26, 202222 mins
At more than 160 years old, Anheuser-Busch — parent company to more than 100 brands including international linchpins like Budweiser, Bud Light and Stella Artois— has a sizable hold on the beer market and yet still innovates, building out its e-commerce initiatives and brand portfolio in recent years into categories like craft beer, seltzer, and canned wines. The company’s adaptability to the ever-changing market and consumer trends extends to its advertising strategy. This week, we speak with Paolo Provinciali, VP of media and data at Anheuser-Busch, about reaching new consumers through digital channels like connected TV and how the brand is prioritizing data to connect with the consumer in relevant ways. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
About 450 million people visit Pinterest every month to be inspired by pinners’ boards of images and videos featuring everything from wedding dresses to making quick meals. The 11-year-old visual discovery engine has grown its e-commerce capabilities, brand partnerships and continues to add ad formats and features for its expanding creator community. Pinterest's large female user base and its approach to e-commerce have inspired marketers to invest in the creator culture. Jon Kaplan, Pinterest's former chief revenue officer and an ex-Googler, joins the podcast to discuss how the brand is evolving as an important channel for marketers.
January 19, 202220 mins
About 450 million people visit Pinterest every month to be inspired by pinners’ boards of images and videos featuring everything from wedding dresses to making quick meals. The 11-year-old visual discovery engine has grown its e-commerce capabilities, brand partnerships and continues to add ad formats and features for its expanding creator community. Pinterest's large female user base and its approach to e-commerce have inspired marketers to invest in the creator culture. Jon Kaplan, Pinterest's former chief revenue officer and an ex-Googler, joins the podcast to discuss how the brand is evolving as an important channel for marketers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
There are a lot of water brands on the market. In fact, the market for bottled water in the United States is estimated to be around $20 billion. And yet, the founders of Liquid Death Mountain Water found an innovative way to enter this market with an in-your-face brand — in a can with a skull on it — that blows away all preconceptions about how to market water. In just four short years, the startup has amassed more Instagram followers than any other brand on the market. The company has a simple but brilliant marketing strategy that has nothing to do with the traditional playbook. For a start, its tag line is “murder your thirst.” It’s a very punk rock way to sell water. We sit down with Hamid Saify, the VP of E-Commerce for Liquid Death to crack open a tall boy of water and talk about how the brand achieved success.
January 12, 202221 mins
There are a lot of water brands on the market. In fact, the market for bottled water in the United States is estimated to be around $20 billion. And yet, the founders of Liquid Death Mountain Water found an innovative way to enter this market with an in-your-face brand — in a can with a skull on it — that blows away all preconceptions about how to market water. In just four short years, the startup has amassed more Instagram followers than any other brand on the market. The company has a simple but brilliant marketing strategy that has nothing to do with the traditional playbook. For a start, its tag line is “murder your thirst.” It’s a very punk rock way to sell water. We sit down with Hamid Saify, the VP of E-Commerce for Liquid Death to crack open a tall boy of water and talk about how the brand achieved success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
As one of the world’s largest producers of electronics, it’s no surprise Samsung’s own mobile marketing is setting the bar. Whether it’s launching its new innovative take on the flip phone with bold new creative, or showcasing its products on reality shows, or digging into data to understand how to best speak to consumers, Samsung’s mobile marketing is on the frontlines of creativity. In this episode, we speak with Janet Lee, VP/CMO, Mobile Experience at Samsung Electronics America, to hear how she’s leading with interesting creative and data-led strategies. As mobile use continues to grow worldwide, we dive deep into how Samsung is building lifelong relationships with its consumers.
January 5, 202221 mins
As one of the world’s largest producers of electronics, it’s no surprise Samsung’s own mobile marketing is setting the bar. Whether it’s launching its new innovative take on the flip phone with bold new creative, or showcasing its products on reality shows, or digging into data to understand how to best speak to consumers, Samsung’s mobile marketing is on the frontlines of creativity. In this episode, we speak with Janet Lee, VP/CMO, Mobile Experience at Samsung Electronics America, to hear how she’s leading with interesting creative and data-led strategies. As mobile use continues to grow worldwide, we dive deep into how Samsung is building lifelong relationships with its consumers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adweek. Since the pandemic, the company has cultivated and expanded its younger, tech-savvy customer base thanks to the marketing leadership of Minjae Ormes, the former Visible CMO who is now at LinkedIn. In this edition of The Current podcast, Ormes reflects on how her company’s values of economic and racial equity were reaffirmed during a turbulent year, and why that is crucial to the brand’s identity.
October 13, 202126 mins
Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adweek. Since the pandemic, the company has cultivated and expanded its younger, tech-savvy customer base thanks to the marketing leadership of Minjae Ormes, the former Visible CMO who is now at LinkedIn. In this edition of The Current podcast, Ormes reflects on how her company’s values of economic and racial equity were reaffirmed during a turbulent year, and why that is crucial to the brand’s identity. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing the celebrated publication’s digital subscribers from 400,000 to 1 million in a world where newsprint is declining. With publications caught between subscriptions and digital ads, Brandau offers his insights into how the LA Times is navigating the choppy waters of change with a fresh marketing strategy that sees California as the center of gravity.
October 6, 202122 mins
In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing the celebrated publication’s digital subscribers from 400,000 to 1 million in a world where newsprint is declining. With publications caught between subscriptions and digital ads, Brandau offers his insights into how the LA Times is navigating the choppy waters of change with a fresh marketing strategy that sees California as the center of gravity. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.