The Big Impression
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands.
Latest Episodes
Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success.
February 15, 202328 mins
Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles.
February 8, 202326 mins
Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy.
February 1, 202323 mins
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.
January 25, 202321 mins
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that make the consumer journey easier, and the company’s “digital-first ambition.”
January 18, 202319 mins
Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that make the consumer journey easier, and the company’s “digital-first ambition.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.”
January 11, 202317 mins
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.